# Ready-to-Drink Tropical Martinis Mixtons' Guilty Passion Remixes a Classic Passion Fruit Martini By Laura McQuarrie | Published 2024-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guilty-passion References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/51164/passion-fruit-martini-receives-a-stylish-glow-up/) & [mixtons](https://mixtons.com/)  Mixtons specializes in creating classic cocktails with a twist, including a famous [passion fruit martini](https://www.trendhunter.com/trends/dragon-fruit-martini). Mixtons' own version titled Guilty Passion, features a base of vodka, plus the vibrant, exotic flavors of passion fruit, mango and lychee. This vegan-friendly and gluten-free cocktail is canned, saving cocktail lovers the hassle of working with flavored spirits, fruit-flavored liqueurs and sweet syrups. This [ready-to-drink cocktail](https://www.trendhunter.com/trends/mixedup-cocktail-co) is ready to be stored in the fridge and enjoyed chilled, or taken to go on one of life's many adventures. The brand got its start in 2020, a time when many people started perfecting their minimal-ingredient cocktail recipes at home. Years later, many consumers are still opting to drink at home and flavorful, ready-to-enjoy [canned cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails) like this one are hard to resist with the level of convenience they offer. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 23% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Cocktails:** The rise of ready-to-drink cocktails offers consumers a convenient and hassle-free option for enjoying their favorite mixed drinks. - **Exotic Flavors:** Incorporating exotic flavors like passion fruit, mango, and lychee into cocktails provides a unique and intriguing taste experience for adventurous drinkers. - **Convenience:** The increasing demand for canned cocktails reflects consumers' desire for on-the-go convenience without compromising flavor or quality. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverages industry stands to benefit from the growing popularity of ready-to-drink cocktails, offering new opportunities for product development and marketing. - **Food and Beverage Packaging:** The rise of canned cocktails creates a need for innovative and sustainable packaging solutions that enhance product shelf life and appeal to eco-conscious consumers. - **Home Entertainment:** Ready-to-drink cocktails cater to the trend of people preferring to drink at home, providing opportunities for businesses to capitalize on the growing market by offering unique and convenient beverage options. ## Related on Trend Hunter - [Tangy Tropical Cocktails](https://www.trendhunter.com/trends/passionfruit-martini.md) - [Outdoor Dining Canned Cocktails](https://www.trendhunter.com/trends/mixtons-canned-cocktails.md) - [Canned Bar-Quality Martini Cocktails](https://www.trendhunter.com/trends/absolut-passionfruit-martini.md) - [Canned Lychee Martinis](https://www.trendhunter.com/trends/the-drinks-bureaus-lychee-martini.md) - [Fruity Alcohol-Free Martinis](https://www.trendhunter.com/trends/alcohol-free-passion-fruit-martini.md) - [Refreshing Fruity Cocktails](https://www.trendhunter.com/trends/passoa.md) - [Tropical Spiced Mixers](https://www.trendhunter.com/trends/avec-1.md) - [Alcohol-Free Passionfruit Cocktails](https://www.trendhunter.com/trends/passion-martini.md) - [Indulgent Canned Martini Cocktails](https://www.trendhunter.com/trends/readytodrink-martinis.md)