# Guilt Trip Travel Ads V/line's Ads Attempt to Guilt You into Travelling to Visit Family By Laura McQuarrie | Published 2014-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guilt-trip-travel References: [coloribus](http://www.coloribus.com/adsarchive/prints-outdoor/vline-guilt-trips-dont-feel-bad-19408305/) & [vline.au](http://vline.com.au/guilttrips) Travelling can be time-consuming, expensive and hard to coordinate, but sometimes you can't help but be coerced into [guilt trip travel](https://www.trendhunter.com/trends/where-theres-a-wyndham) from your distant friends and family members. These three posters from V/line provide mini guilt trips where you're put in the position of missing out on things like family photos, regular family visits and children growing up. Each of the guilt-laden ads adopts a slightly different style depending on the speaker, such as a beautifully handcrafted words from mom, or words formed from a variety of fun kiddie toys. The ads by the [McCann](https://www.trendhunter.com/trends/lotto-maxxing) agency in Melbourne are [vibrant, visually appealing](https://www.trendhunter.com/trends/cinematic-travel-campaign) and they are definitely better than being taken through an actual guilt trip by someone you know but haven't seen for a while. With these friendly reminders, to go home every so often, V/line could be saving you from getting an earful. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 23% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** Opportunity for businesses to use guilt or emotions in advertising campaigns to persuade consumers. - **Personalized Marketing:** Potential for businesses to create targeted ads that speak directly to individual consumers' motivations and guilt triggers. - **Visual Storytelling:** Growing trend of using visually appealing ads to convey powerful messages and create emotional connections with consumers. ### Industries Being Reshaped - **Transportation:** Opportunity for transportation companies to leverage emotional advertising to encourage travel and increase ticket sales. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help businesses create personalized campaigns that elicit emotional responses from consumers. - **Photography and Printing:** Potential for photography and printing companies to collaborate with businesses in creating visually stunning ads that capture attention and evoke emotions in viewers. ## Related on Trend Hunter - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md)