<!-- canonical: https://www.trendhunter.com/trends/guilt-free-bar -->
<!-- robots: noindex -->

# Protein-Enriched Chocolates
Jojo's Guilt-Free Bars Boast Decadent Flavors with Plant-Based Protein

By Laura McQuarrie | Published 2020-03-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/guilt-free-bar
References: [nosh](https://www.nosh.com/news/2020/gallery-rebrands-and-refreshes#pic-8) & [jojoschocolate](https://jojoschocolate.com/)

For Expo West, [Jojo's](https://www.trendhunter.com/trends/filled-chocolate-bites) prepared to reveal refreshed packaging for its guilt-free bars, which are offered in indulgent yet healthy varieties like Raspberry Dream and Peanut Butter [Delight](https://www.trendhunter.com/trends/angel-delight-bubble-jelly). Jojo's specializes in creating [chocolate bars with added protein](https://www.trendhunter.com/trends/ms-high-protein-bars), which is ideal for quickly satisfying cravings and encouraging balance. The brand's bars are specifically crafted to curb sugar cravings and they are packed with nourishing ingredients like nuts, antioxidant-packed dried berries and dark chocolate. While the nuts are rich in vitamins, fiber and protein, Jojo's also includes plant-based protein to regulate blood glucose to create a sense of balance to prevent energy crashes and cravings.

The decadent ingredients in the Peanut Butter Delight bar made with 70% dark chocolate include a mix of peanuts, sea salt and peanut flour.

Image Credit: Jojo's

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 46% | Activity: 52% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Protein-enriched Chocolates:** Opportunity to tap into the growing market for healthier indulgent snacks by incorporating plant-based protein into chocolate products.
- **Guilt-free Bars:** Potential to cater to health-conscious consumers with chocolate bars that offer a satisfying and balanced treat without the guilt.
- **Balancing Sugar Cravings:** Disruptive innovation opportunity to create chocolate bars that not only curb sugar cravings but also provide nourishing ingredients and regulate blood glucose levels.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can explore the creation of protein-enriched chocolate bars to meet the demand for healthier snack options.
- **Health and Wellness:** The health and wellness industry can incorporate guilt-free bars into their product offerings to cater to consumers seeking balanced and indulgent treats.
- **Nutrition Supplements:** Opportunity to develop protein-enriched chocolates as a convenient and tasty way for people to satisfy their protein requirements alongside their daily nutrition.

## Related on Trend Hunter

- [Bite-Sized Protein-Packed Chocolates](https://www.trendhunter.com/trends/proteinpacked-chocolates.md)
- [Raw Goji Berry Chocolates](https://www.trendhunter.com/trends/raw-chocolate-bar.md)
- [Tasty Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jade-joy-wellbeing-bars.md)
- [Protein Bar Expansions](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie.md)
- [Free-From Protein Bar Ranges](https://www.trendhunter.com/trends/junkless-protein-bars.md)
- [Indulgent Protein Bars](https://www.trendhunter.com/trends/alani-protein-bars.md)
- [Sweet Protein Chocolate Bars](https://www.trendhunter.com/trends/oobli.md)
- [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md)
- [Flavor-Focused Protein Bars](https://www.trendhunter.com/trends/bobos-protein-bars.md)
