# Playful Street Photography Guillaume Lechat Captures Edgy, Exuberant Imagery By Meghan Young | Published 2010-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guillaume-lechat References: [whitezine](http://www.whitezine.com/en/photography/guillaume-lechat.html) & [guillaumelechat](http://www.guillaumelechat.com/) Despite the first image, there isn't anything remotely painful about Guillaume Lechat's [photography](https://www.trendhunter.com/trends/still-life-1). Instead, you'll probably walk away with quite the pleasant feeling after perusing through the gallery above. French photographer Guillaume Lechat may not see daisies and sunshine in everything, but his work is definitely [playful and cheerful](https://www.trendhunter.com/trends/the-shape-of-play) enough to send you off with a smile. Dabbling in [fashion, editorial and music industries](https://www.trendhunter.com/trends/leica-luxury-leather-goods), he has put together quite the impressive portfolio. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Playful Photography:** Opportunity for innovative ways to showcase a fun, relaxed attitude in photography for various industries. - **Street Style Photography:** Opportunity to explore capturing unique and edgy street-style fashion photography for fashion and lifestyle brands. - **Editorial Photography:** Opportunity to experiment with unique compositions, vivid colors, & lighting styles that capture the imagination of readers for magazines. ### Who This Affects Most - **Fashion Industry:** Integrating and creating relatable, humanizing and vibrant fashion editorial campaigns. - **Lifestyle Industry:** Creating visually stunning and influential content for lifestyle brands that connects with target audience. - **Editorial Industry:** Developing unique and captivating content for magazine readership. ## Related on Trend Hunter - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Skate-Inspired Cameras](https://www.trendhunter.com/trends/capturing-the-journey.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Punk-Inspired Parisian Factories](https://www.trendhunter.com/trends/gsl-gallery.md)