# Candid County Fair Editorials Ben Trovato's Coney Island Exclusive is Captured by Guillaume Lechat By Jana Pijak | Published 2015-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guillaume-lechat-editorial References: [bentrova.to](http://bentrova.to/editorial/coney-island-baby/) & [instagram](http://instagram.com/guillaume__lechat) Photographer Guillaume Lechat captures Ben Trovato's 'Coney Island' editorial that features [Ford](https://www.trendhunter.com/trends/horse-power-collection) NYC face Rebecca. The blonde model poses in the heart of the New York suburb that features [county fair rides](https://www.trendhunter.com/trends/fair-foods) and colorful storefronts as its backdrop. Styling for this image series is courtesy of Stephanie Smith who dresses her muse in a range of [nostalgic and denim-enriched looks](https://www.trendhunter.com/trends/velvet-heat). Whether donning rugged denim jackets, leather looks or simple white tees, Rebecca is effortlessly cool in a wardrobe that is an homage to the 90s. Guillaume Lechat's youthful 'Coney Island' editorial is both candid and carefree. The story captures the spirit of suburban life and is reflective of Coney Islands rich history. Overall, the shoot marries nostalgic and contemporary references together seamlessly. Image Credit: Guillaume Lechat ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 95% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Nostalgic Fashion:** Disruptive innovation opportunity: Creating fashion lines that blend nostalgic elements from the 90s with contemporary styles. - **Suburban Photography:** Disruptive innovation opportunity: Developing new photography techniques and styles that capture the essence of suburban life in a candid and carefree manner. - **Local History-inspired Shoots:** Disruptive innovation opportunity: Collaborating with brands and publications to create editorial shoots that showcase the rich history and culture of local areas in a fresh and modern way. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Leveraging nostalgia and blending it with contemporary fashion to create unique and marketable clothing lines. - **Photography:** Disruptive innovation opportunity: Developing new techniques and styles in suburban photography to capture the essence and spirit of local areas in a fresh and engaging way. - **Magazine Publishing:** Disruptive innovation opportunity: Collaborating with photographers and brands to create editorial shoots that highlight the history and culture of different locations, providing readers with a fresh perspective on familiar places. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Surreal Art Exhibitions](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md)