# Personifed Office Supply Films Guillaume Blanchet Showcases the Bold Adventures of a Young Girl By Davina Sinnatamby | Published 2014-04-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/guillaume-blanchet References: [junk-culture](http://www.junk-culture.com/2014/04/a-girl-named-elastika-animated-short.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20junk-culture/dkDm%20Junkculture) & [facebook](https://www.facebook.com/GuillaumeBlanchetFilmmaker) French filmmaker Guillaume Blanchet brings office supplies such as elastics and thumbtacks to life in his [clever and quirky](https://www.trendhunter.com/trends/woset) [stop-motion film](https://www.trendhunter.com/trends/tiny-chef-x-ikea) 'A Girl Named Elastika.' Elastika is a fearless, funny young girl made out of rubber bands. We follow her on her cork and thumbtack adventures. She goes on a road trip, she ventures into Las Vegas, she buys and rides a boat, she gets stuck on an Island and she even travels to space. Elastika embodies the [childish dreams](https://www.trendhunter.com/trends/savvy-suzanna) we all once had. Her limitless ability to believe in herself and her fearlessness allow her to do anything -- even walk on the moon. "From the day I conceived her, I've been a worried father. And a proud one too," says the filmmaker in regards to his adventure-hungry Elastika. Check out this little elastic girl with big dreams; she'll put a smile on your face. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Stop-motion Animation:** Opportunity for businesses to incorporate stop-motion animation techniques in their marketing campaigns, creating unique and engaging content. - **Childhood Nostalgia:** Disruptive innovation potential lies in developing products or services that tap into consumers' nostalgia for their carefree childhood and imagination. - **Unconventional Storytelling:** Businesses can explore innovative ways of telling stories through unconventional mediums, like office supplies, to captivate audiences and create memorable experiences. ### Industries Being Reshaped - **Film and Entertainment:** Film production companies can explore the use of stop-motion animation techniques to create visually captivating and unique storytelling experiences for their audiences. - **Marketing and Advertising:** Brands can incorporate childhood nostalgia into their marketing campaigns to connect with consumers on an emotional level and create a sense of longing for simpler times. - **Toy and Game Design:** Innovative toy and game designers can create interactive products that allow children to unleash their imagination and recreate the adventures of characters like Elastika. ## Related on Trend Hunter - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Whimsical Childlike Furniture Series](https://www.trendhunter.com/trends/the-eternal-child.md) - [Puzzle Animated Biopic Trailers](https://www.trendhunter.com/trends/piece-by-piece-trailer.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md) - [Career-Driven Fairy Dolls](https://www.trendhunter.com/trends/dream-ella.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Animated Biographical Movies](https://www.trendhunter.com/trends/piece-by-piece.md)