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# Woodsy British Workwear
The Guild of Labour Spring/Summer 2013 Lookbook is Retro-Inspired

By Katie Pagnotta | Published 2013-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/guild-of-labour-springsummer-2013
References: [selectism](http://www.selectism.com/2013/01/31/guild-of-labour-spring-summer-2013-lookbook/) & [guildoflabour](http://www.guildoflabour.com/)

The Guild of Labour Spring/Summer 2013 lookbook is inspired by 1930s and 1940s menswear aesthetics.

The [men's workwear collection](https://www.trendhunter.com/trends/carhartt-wip-icons-ss26) is simple, sophisticated and focuses on [functional outerwear](https://www.trendhunter.com/trends/menswear-brand-kestin). The brand is focused on creating contemporary apparel for a youthful consumer with [nods to the past](https://www.trendhunter.com/trends/studio-nicholson-fw25). All of the garments in the spring/summer 2013 collection are manufactured with high quality British fabrics. The garments are cut well and executed with the finest subtle details. Highlights from the lookbook include layered looks featuring blue work jackets paired with crisp cotton shirts, vintage-inspired thermals and comfy cotton canvas outerwear.

The Guild of Labour Spring/Summer 2013 lookbook is compiled of fantastic workwear for young men who are keen on craftsmanship.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 54% | Activity: 45% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Retro-inspired Workwear:** Opportunity for creating modern workwear collections that pay homage to vintage aesthetics.
- **Focus on Functional Outerwear:** Potential for designing innovative outerwear garments that are both functional and stylish.
- **Youthful Consumer Nostalgia:** Disruptive innovation opportunity in catering to young consumers who appreciate nostalgic elements in fashion.

### Where This Applies

- **Fashion and Apparel:** Fashion brands can capitalize on the trend by creating retro-inspired workwear collections.
- **Textile Manufacturing:** Opportunities for producing high-quality British fabrics to meet the demand for retro-inspired workwear.
- **Retail and E-commerce:** Platforms can target the youthful consumer market with online and offline stores specializing in vintage-inspired workwear.

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