# Content-Focused Esports Deals Guild Esports Improves its TikTok Content with Little Dot Sport By Kanesa D | Published 2022-12-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/guild-esports-2 References: [esportsinsider](https://esportsinsider.com/2022/12/guild-esports-tiktok-focus-little-dot-sport-partnership) & [guildesports](https://guildesports.com/)  To improve its channel management and "vertical video production," the British esports organization Guild Esports has partnered with [Little Dot Sport](https://www.trendhunter.com/trends/flytrex-and-little-caesars), the sports-focused division of [Little Dot Studios](https://www.trendhunter.com/trends/yeo-valley-organic-yeoken-app). A focus is being placed on TikTok content, as Little Dot Sport has extensive knowledge of the platform. The goal is to increase [Guild Esports'](https://www.trendhunter.com/trends/guild-esports-1) fan base through specific social media platforms. The organization decided to focus on the short video platform TikTok as its initial platform after thorough research. “We believe in forming long-term partnerships with our clients, complementing their in-house capabilities with our unique perspectives and expertise, allowing us to deliver their brand ambitions. This partnership is also a step in an area we have long believed to be of vital importance to the entire sports ecosystem,” said Robbie Spargo, Director of Little Dot Sport. Image Credit: Guild Esports ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 13% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports-content Creation:** The esports industry is partnering with content creation professionals to improve their presence on social media platforms through engaging content. - **Vertical Video Production:** Organizations are focusing on creating vertical video content to enhance their social media presence. - **Tiktok Marketing:** Esports organizations are leveraging TikTok's large user base to increase their fan base. ### Where This Applies - **Esports:** Esports organizations are partnering with content creation professionals to improve their social media presence and fan engagement. - **Social Media:** Social media platforms are becoming increasingly important for organizations to engage with their fan base and promote their brand. - **Digital Advertising:** TikTok's large user base presents an opportunity for organizations to effectively market their brand and products through digital advertising. ## Related on Trend Hunter - [Campaign-Led Esports Studios](https://www.trendhunter.com/trends/guild-studios.md) - [Esports Entertainment Partnerships](https://www.trendhunter.com/trends/guild-esports.md) - [Esports Sim Racing Deals](https://www.trendhunter.com/trends/guild-esports-1.md) - [Grooming Brand Esports Deals](https://www.trendhunter.com/trends/gillette.md) - [Esports Eyewear Partnerships](https://www.trendhunter.com/trends/guild-esports-x-inspecs.md) - [Physical Health Esports Partnerships](https://www.trendhunter.com/trends/guild-esports-x-hyperice.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md) - [Esports Blockchain Games](https://www.trendhunter.com/trends/guild-of-guardians.md) - [Statistic-Focused Esports Channels](https://www.trendhunter.com/trends/one-esports.md)