# Esports Sim Racing Deals Guild Esports Enters the Sim Racing Space Through a Fanatec Partnership By Kanesa D | Published 2023-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guild-esports-1 References: [esportsinsider](https://esportsinsider.com/2023/06/guild-esports-fanatec-partnership) & [guildesports](http://guildesports.com)  Guild Esports is teaming up with sim racing peripherals brand [Fanatec](https://www.trendhunter.com/trends/corsair-fanatec) to open a new sim racing facility in London. In addition to the simulators themselves, this collaboration will see the prominent display of Fanatec's logo across the various social media channels operated by Guild Esports. This beneficial alliance extends further as the sim racing facility doubles as a dedicated Fanatec showroom, offering potential customers the opportunity to experience the products firsthand. Consequently, any sales made through this showroom will contribute to [Guild Esports'](https://www.trendhunter.com/trends/guild-esports-x-inspecs) revenue through an affiliate partnership program. "With Fanatec’s cutting-edge hardware and expertise, we are confident in our ability to create an exceptional sim racing facility that will not only generate revenue but also serve as a platform for showcasing the incredible potential of esports," commented Jasmine Skee, CEO of Guild Esports. Image Credit: Guild Esports ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 11% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Sim Racing Facilities:** The partnership between Guild Esports and Fanatec showcases a trend in creating dedicated sim racing facilities. - **Affiliate Partnership Programs:** The revenue generated by Guild Esports through sales made in their dedicated Fanatec showroom highlights the trend of affiliate partnership programs in the esports industry. - **Integration of Social Media Channels:** Guild Esports' promotion of Fanatec's logo across their social media channels reflects the trend of integrating social media as a marketing platform in the sim racing space. ### Industries Being Reshaped - **Esports:** The partnership between Guild Esports and Fanatec presents disruptive innovation opportunities in the esports industry through the creation of sim racing facilities and promotional strategies. - **Sim Racing Peripherals:** Fanatec's collaboration with Guild Esports and the establishment of a dedicated showroom creates disruptive innovation opportunities within the sim racing peripherals industry. - **Marketing and Advertising:** The integration of social media channels by Guild Esports and Fanatec demonstrates disruptive innovation opportunities in marketing and advertising strategies within the sim racing and esports industry. ## Related on Trend Hunter - [Esports Sim Racing Deals](https://www.trendhunter.com/trends/next-level-racing.md) - [Sim Racing Company Acquisitions](https://www.trendhunter.com/trends/corsair-fanatec.md) - [Esports Entertainment Partnerships](https://www.trendhunter.com/trends/guild-esports.md) - [Sim Racing Esports Suites](https://www.trendhunter.com/trends/silverstone-museum.md) - [Esports Eyewear Partnerships](https://www.trendhunter.com/trends/guild-esports-x-inspecs.md) - [Sim-Racing Esports Deals](https://www.trendhunter.com/trends/williams-esports.md) - [Premium Sim Racing Facilities](https://www.trendhunter.com/trends/k1-speed.md) - [Promotional Racing Wheel Partnerships](https://www.trendhunter.com/trends/veloce-esports.md) - [Content-Focused Esports Deals](https://www.trendhunter.com/trends/guild-esports-2.md)