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# Hidden Hand Paintings
Guido Daniele Turns Five Fingers into Animals and Architecture

By Harris Jay Rosenberg Alterman | Published 2012-01-31 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/guido-daniele
References: [bitrebels](http://www.bitrebels.com/geek/extreme-body-painting-designs-on-hands/?) & [guidodaniele](http://www.guidodaniele.com/?page_id=7)

Daniele Guido is an artist who specializes in [hand and body painting](https://www.trendhunter.com/trends/image-painter) and often does work for [advertising](https://www.trendhunter.com/trends/pointillism). This particular campaign done for [AT&T](https://www.trendhunter.com/trends/impressionist-paintings) features limbs being used as building structures, landscapes and mythical creatures. Arms have been transformed into the Eiffel Tower, Big Ben, elephants and event Toucans. Another picture displays a forest of painted hands as a scaled iguana creeps through the fingery jungle.

Guido Daniele is a true master with a paintbrush, but would choose hands over canvas any day.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 68% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Key Themes Behind This Trend

- **Body Painting:** Disruptive innovation opportunity: Exploring new techniques and materials for body painting to create intricate and realistic designs.
- **Advertising Campaigns:** Disruptive innovation opportunity: Utilizing unique and creative approaches in advertising campaigns, such as transforming body parts into recognizable landmarks and animals.
- **Artistic Specialization:** Disruptive innovation opportunity: Focusing on niche artistic specializations, like hand and body painting, to cater to specific client demands and differentiate from traditional mediums.

### Where This Applies

- **Art:** Disruptive innovation opportunity: Integrating body painting as a recognized and respected art form, pushing the boundaries of creativity and blurring the line between fine art and commercial work.
- **Advertising:** Disruptive innovation opportunity: Experimenting with unconventional advertising techniques that incorporate visual illusions and body art to capture audience attention and create memorable campaigns.
- **Special Effects:** Disruptive innovation opportunity: Collaborating with body painters like Guido Daniele to enhance special effects in film, television, and theater, creating visually captivating and immersive experiences.

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