# Filtered Search Aids Pinterest's Guided Search Makes It Easier to Filter a Search Term By Laura McQuarrie | Published 2014-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guided-search References: [brandingmagazine](http://www.brandingmagazine.com/2014/05/14/pinterest-guided-search/) & [blog.pinterest](http://blog.pinterest.com/post/83772264616/guided-search-a-new-way-to-find-what-youre-looking) [Pinterest](https://www.trendhunter.com/trends/body-type-range) recently introduced Guided Search, a feature that makes searching easier with filters to narrow down a broad topic. With millions of pins on Pinterest, and many more repins, there's a lot of content to sift through. With Guided Search, Pinterest is making it extremely easy to get [more specific search results](https://www.trendhunter.com/trends/preai-search-filters) with just a few clicks. To go along with the new functionality, Pinterest released a video showing off a variety of searches from people with very different lifestyles. With this new feature, if you're looking for a plant that doesn't need to be watered very often, you can start off by searching for something as broad as "plant," and then later filter by indoor, low-maintenance plants for more accurate results. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Filtered Search Optimization:** The ability to filter search results with precision for better user experience is an area of innovation for developers and entrepreneurs. - **Artificial Intelligence-assisted Filtering:** Developing AI algorithms that can recognize user patterns and preferences in their search queries for more personalized and accurate search results is a disruptive innovation opportunity. - **Interactive Search Results:** Innovation lies in creating an interactive display of search results where users can refine and customize their results on the go for a richer experience. ### Where This Applies - **E-commerce:** Filtered search aids can improve user experience for online shoppers, making it vital in e-commerce particularly with the increasing number of online stores and product offerings. - **Travel and Tourism:** The tourism industry can utilize filtered search optimization to create customized and personalized travel packages for customers, reaching to niche markets and creating loyal customers. - **Information Technology:** IT companies can explore artificial intelligence-assisted filtering application development for more personalized search results and insightful data analytics to improve user experience and drive engagement. ## Related on Trend Hunter - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Visual-First AI Assistants](https://www.trendhunter.com/trends/pinterest-assistant.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [AI Content Transparency Tools](https://www.trendhunter.com/trends/gen-ai-labels.md) - [GenAI Content Controls](https://www.trendhunter.com/trends/genai-controls.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Inspiring Shoppable Series](https://www.trendhunter.com/trends/pinterest-tv.md) - [Enhanced AI Performance Tools](https://www.trendhunter.com/trends/performance-by-pinterest.md) - [Search-Enhancing Drawing Tools](https://www.trendhunter.com/trends/google-8.md)