# Trauma Guide Dog Commercials This Guide Dog Commercial Shows How Dogs Help with PTSD By Eric Westcott | Published 2014-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guide-dog-commercial References: [adweek](http://www.adweek.com/adfreak/amazing-ad-guide-dogs-makes-you-realize-how-much-they-really-do-156401) & [geleidehond.nl](http://www.geleidehond.nl/english-page/) This [guide dog commercial](https://www.trendhunter.com/trends/inflatable-dogs) lets us know that guide dogs are helpful for others than just the blind. With the commercial, a soldier on a battlefield is snapped out of his nightmare by his guide dog licking his face. With guide dogs traditionally being used to help the blind, we don't see them as being useful for any other purpose. The [Royal Dutch Guide Dog Foundation](https://www.trendhunter.com/trends/digital-poppy-fundraiser) put its focus on the ulterior functions of its guide dogs. Many men and women return home from war-torn countries and face [post-traumatic stress disorder](https://www.trendhunter.com/trends/johnson-johnson). With some of the symptoms being restless sleep, these guide dogs are perfect for those who relive battles while asleep. It also helps when you wake up from a nightmare to have someone there to comfort you and help you feel better. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Guide Dogs for PTSD:** The use of guide dogs to assist in managing PTSD symptoms presents an opportunity for the pet care industry to expand their services. - **Alternative Functions for Guide Dogs:** Exploring and promoting non-traditional uses for guide dogs presents an opportunity for the animal training industry to expand their clientele and services. - **Trauma-informed Advertising:** The representation of guide dogs as an aid for managing PTSD presents an opportunity for the advertising industry to promote trauma-informed messaging and reach wider audiences. ### Where This Applies - **Pet Care:** The pet care industry can expand their services by providing guide dog training and assistance for those with PTSD. - **Animal Training:** The animal training industry can increase their clientele and services by actively promoting non-traditional uses for guide dogs. - **Advertising:** The advertising industry can promote trauma-informed messaging and reach wider audiences by featuring guide dogs as an aid for managing PTSD. ## Related on Trend Hunter - [Limited-Edition Pet Collections](https://www.trendhunter.com/trends/working-dogs.md) - [Airport Dog Training Initiatives](https://www.trendhunter.com/trends/assistance-dogs1.md) - [PTSD-Aiding Wearable Technology](https://www.trendhunter.com/trends/bio-ware.md) - [Supportive Co-Branded Initiatives](https://www.trendhunter.com/trends/k9s-for-warriors.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Modular Canine Helmets](https://www.trendhunter.com/trends/canine-helmet.md) - [Free Dog Adoption Campaigns](https://www.trendhunter.com/trends/pedigree-for-dc-shelter.md) - [Consoling Hot Dogs](https://www.trendhunter.com/trends/emotional-support-dogs.md) - [Petting Booth Pop-Ups](https://www.trendhunter.com/trends/petting-booth.md)