# Naughty Innuendo Campaigns The 2014 Guide Des Restos Photo Shoot Will Leave You Drooling For More By Tiffany | Published 2014-02-11 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/guide-des-restos References: [workthatmatters.blogspot](http://workthatmatters.blogspot.ca/2013/11/literal-food-porn-promotes-guide-des.html) & [publicis](http://www.publicis.ca/) This sensual campaign created by [Publicis](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching), in conjunction with Montreal based photographers Leda and St-Jacques takes food love in a literal sense. The raunchy food campaign is the product of a Quebec restaurant guide called ‘Guide Des Restos 2014’ that plays on “the ambiguity of the “18+” for its 18th edition.” The publication is an experimentation on advertising to see if seduction is as good a seller when it is combined with food and restaurants, with a [naughty slogan](https://www.trendhunter.com/trends/sugar-wood), "we are pleased to provide you with drool-worthy images for the past 18 years." The food publicity shoot contains food ingredients that contain [highly suggestive sexual innuendos](https://www.trendhunter.com/trends/valentines-day-chocolates-1). An oyster and a yam in the form of female genitalia, a piece of steak in phallic form, a bust made of dough and melons and more. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Erotic Food Campaigns:** There is potential for other brands to experiment with erotic imagery in their food campaigns to spark interest and increase visibility. - **Innuendo Advertising:** This campaign has shown that playing with sexual innuendos in advertising can increase attention and create a buzz around the product or service. - **Sensual Marketing:** Using sensual imagery in marketing can be a successful strategy, particularly for industries where pleasure and desire are central, such as food and beverage. ### Where This Applies - **Food and Beverage:** The food and beverage industry can tap into the seductive allure of the human appetite to create enticing advertising campaigns. - **Hospitality:** The hospitality industry may benefit from incorporating erotic imagery in their marketing efforts to draw attention and differentiate themselves from competitors. - **Entertainment:** The entertainment industry may experiment with sensual campaigns to create a provocative buzz and generate interest in their products or events. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Sensual Pizza Campaigns](https://www.trendhunter.com/trends/bare-naked-pizza.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)