# User-Friendly Beauty Brands Guide Beauty Created a New Approach for Applying Makeup By Laura McQuarrie | Published 2020-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guide-beauty References: [allure](https://www.allure.com/story/guide-beauty-terri-bryant) & [guidebeauty](https://www.guidebeauty.com/blogs/beauty-tutorials) Makeup artist Terri Bryant was diagnosed with Parkinson's Disease and this eventually lead to the creation of Guide Beauty, a new beauty brand that reimagines makeup to make it more accessible to all. Although Bryant faced the idea of losing the ability to apply makeup due to tremors and other symptoms of the nervous system disorder, she said, "It wasn't just my livelihood, but it was my creative outlet and the way that I've connected with women and men over the years. I didn't want to let it go." Guide Beauty completely reengineers [familiar beauty tools](https://www.trendhunter.com/trends/blendsmart) with the Lash Wrap, Brow [Moment](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack) and Guide Eyeliner Duo, which are all paired with formulas that are [vegan and cruelty-free](https://www.trendhunter.com/trends/versed-makeup). Image Credit: Guide Beauty ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Accessible Beauty:** Guide Beauty reimagines makeup to make it more accessible to those with mobility challenges like Parkinson's Disease. - **Inclusive Beauty Tools:** Guide Beauty's Lash Wrap, Brow Moment, and Guide Eyeliner Duo offer beauty tools that can be easily used by everyone, regardless of physical abilities. - **Sustainable Formulas:** Guide Beauty's vegan and cruelty-free formulas cater to the growing demand for eco-friendly and ethical beauty products. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry can learn from Guide Beauty's approach to create more inclusive and accessible beauty products, attracting a wider customer base. - **Health and Wellness:** The health and wellness industry can explore ways to adapt products and services to meet the needs of individuals with mobility challenges, such as Parkinson's Disease. - **Technology:** The development of innovative tools and technologies that assist with makeup application can be a potential area of disruption within the technology industry. ## Related on Trend Hunter - [Ergonomic Beauty Brands](https://www.trendhunter.com/trends/tilt-beauty.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Assistive Beauty Systems](https://www.trendhunter.com/trends/loreal-sync.md) - [Grip-Friendly Mascaras](https://www.trendhunter.com/trends/lashscape-by-tilt.md) - [Adaptive Makeup Accessories](https://www.trendhunter.com/trends/adaptive-makeup-accessories.md) - [Cushioned Grip Lip Liners](https://www.trendhunter.com/trends/easy-way-lip-liner.md) - [Accessibility-Focused Lip Liners](https://www.trendhunter.com/trends/alignment-lip-liner.md) - [Accessibility-Enhancing Beauty Packaging](https://www.trendhunter.com/trends/inclusive-accessories.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md)