# Chic Sustainable Cleaning Brands Guests on Earth is a New Female-Founded Toronto-Based Startup By Grace Mahas | Published 2022-03-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/guests-on-earth References: [shopcoco](https://shopcoco.ca/?gclid=CjwKCAjwloCSBhAeEiwA3hVo_eb9t-tQl-1opg9XauUIqguT4aNW9G1XWGLDkVxBwYAYIS0t3cDQuBoC4soQAvD_BwE) & [guestsonearth](https://www.guestsonearth.com/)  Guests on Earth is a new female-founded Toronto-based startup on a mission to "elevate home care into self-care with products that restore the balance between people and the planet." There are tons of new and [innovative cleaning product packaging designs](https://www.trendhunter.com/trends/cube-tin) being created in response to the demand for reduced plastic waste, and [Guests of Earth](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis) offers a unique sustainable cleaning solution option. Guests on Earth offers [small format refills](https://www.trendhunter.com/trends/complete-athome-refill-station) and thoughtfully selected materials for reuse and recyclability. For example, all the vials and reusable vessels are aluminum -- the most recyclable material. Moreover, the brand ships empty vessels and refill concentrates that, when combined with tap water, become full-sized products. Each product is offered in two signature scents: Desert Dawn and Dunes at Dusk. The collection includes the Good Guest Kit, the All-Purpose Cleaner Kit, and the Foaming Hand Soap Kit. Jackie Prince, the Co-Founder of Guests on Earth, commented on the inspiration behind the brand, stating: "While working from home with two small kids and cleaning constantly, I became hyper-aware of all the trash we were accumulating - especially plastics. I did some research and learned that only 9% of plastic is actually recycled. After trying over 20 competitive natural/eco products, I realized there was an opportunity to approach this low interest, the under-the-sink category in a smarter, more enjoyable way." Image Credit: Guests on Earth ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 98% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Cleaning Products:** Developing more eco-friendly cleaning products through the use of sustainable packaging and refill systems. - **Small Format Refills:** Creating refillable packaging in smaller formats to reduce waste and promote sustainability. - **Recyclable Materials:** Incorporating recyclable materials, like aluminum, into cleaning product packaging to promote more sustainable practices. ### Sectors Adopting This - **Cleaning Product Manufacturing:** Opportunities for manufacturers to pivot towards more sustainable and eco-conscious practices in their product development. - **Packaging Manufacturing:** The increased demand for sustainable packaging solutions for cleaning products that reduce waste and promote environmental responsibility. - **Retail Industry:** Opportunities for retailers to promote and sell sustainable cleaning products that resonate with the growing eco-conscious consumer base. ## Related on Trend Hunter - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Conscious Home Cleaners](https://www.trendhunter.com/trends/iken-clean.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Can-Based Cleaning Kits](https://www.trendhunter.com/trends/clean-can-starter-kit.md) - [Sustainable Cleaning Kits](https://www.trendhunter.com/trends/sustainable-cleaning-kit.md) - [Waste-Minimizing Household Cleaners](https://www.trendhunter.com/trends/grove-co-spring-collection.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest.md) - [Limited-Edition Festive Cleaning Products](https://www.trendhunter.com/trends/eves-of-enchantment.md)