# Rocker-Chic Watch Campaigns These Guess Watch Fall/Winter 2011 Ads Embrace the Tough Woman By Annie Ho | Published 2010-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guess-watch-fall-winter-2011 References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2010/11/miao-in-ad-campaign-for-guess-watch.html) & [guesswatches](http://www.guesswatches.com/) Guess watches have always been a favorite among young people, and these new Guess Watch Fall/Winter 2011 ads have no problem contributing further to this trend. Model Miao rocks the [fur jacket](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) with a badass model stare, fronting her [wrist accessories](https://www.trendhunter.com/trends/womens-gmap2100-series) with pride. Shot by photographer Yu Tsai, the ads displays two watches for the upcoming collection. These Guess Watch Fall/Winter 2011 ads will have you anticipating this new line of accessories. **Implications** - Businesses can attract a specific social group of consumers by advertising a lifestyle and image along with their brand. Buyers who relate to the images they are presented in ads will feel a connection with that product and company. The use of controversial garments, such as fur, garners attention from media and consumers and will attract a wide audience of potential buyers. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Lifestyle Branding:** Businesses can attract specific social groups of consumers by advertising a lifestyle and image rather than just their brand/logo. - **Controversial Marketing:** Controversial garments can garner attention from media and consumers, attracting a wider audience. - **Model-centered Advertising:** Focusing on prominent models in advertising campaigns can resonate with target demographics. ### Where This Applies - **Fashion:** Fashion companies can use the above trends to improve and reach their targeted audience. - **Advertising:** Advertising companies can use these trends to create effective and lasting marketing campaigns for their clients. - **Retail:** Retail businesses selling fashion or accessories can use these trends to enhance their image and reach wider audiences. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)