# Retro Collegiate-Themed Loungewear GUESS USA Launched a New Capsule Collection for the Fall By Riley von Niessen | Published 2020-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guess-usa References: [guessusa](https://www.guessusa.com/en/) & [sourcingjournal](https://sourcingjournal.com/denim/denim-brands/guess-usa-archive-drop-varsity-sweatshirts-shorts-campus-sportswear-226971/) Ahead of the back-to-school season, GUESS USA launched a new range of clothing that pays homage to classic collegiate styles. The styles that comprise the line feature mostly unisex cuts, making them accessible to all consumers who are looking to update their wardrobes with some cozy fall loungewear. The capsule features a total of seven pieces, which range from retro t-shirts and French terry crewnecks, to sporty embroidered shorts. All of the pieces take inspiration from 80s and 90s fashion, and boast seasonal colorways that integrate hues of black, white, red and yellow. The new GUESS USA line is available now as an online exclusive, and can be accessed on the brand's web store for a limited time. Image Credit: Guess USA ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 29% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Retro Collegiate-themed Loungewear:** Opportunity for brands to tap into the nostalgia trend by offering clothing inspired by classic collegiate styles. - **Unisex Loungewear:** Potential for brands to target a wider consumer base by creating loungewear with unisex cuts. - **Online Exclusive Capsule Collections:** Opportunity for brands to create limited-time online exclusive capsule collections to generate excitement and drive sales. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate retro collegiate themes into their collections to appeal to consumers looking for nostalgic styles. - **E-commerce:** Opportunity for e-commerce platforms to partner with brands for online exclusive capsule collections, offering a unique shopping experience. - **Retail:** Retailers can curate limited-time capsule collections in-store and online, attracting customers with exclusive and nostalgic designs. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Vintage QSR Collegiate Capsules](https://www.trendhunter.com/trends/tim-hortons-varsity-collection.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Back-to-School Fashion Collections](https://www.trendhunter.com/trends/uniqlo-backtoschool.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md)