# Vibrant Summer-Ready Swimwear
The 2020 GUESS Swimwear Collection Spotlights Bold Colors & Patterns

By Riley von Niessen | Published 2020-03-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/guess-swimwear
References: [guess](https://www.guess.ca/en/)

For the Summer 2020 fashion season, a new GUESS swimwear collection was revealed, with a variety of two and one-piece sets available.

The collection is marked by [vivid colors and statement patterns](https://www.trendhunter.com/trends/fioretta), however a variety of [pastel-hued pieces](https://www.trendhunter.com/trends/country-club) offer consumers in search of a more subtle look plenty of options. A number of pieces feature GUESS' distinctive branding, while other styles are covered in [modern floral or striped patterns](https://www.trendhunter.com/trends/pendleton-swim-and-beach).

The Summer 2020 GUESS swimwear collection is set to launch in the coming months, and will be available for purchase from GUESS' online store, its in-store locations, as well as from participating retailers. Consumers can also look forward to a new activewear line from the brand, as well as seasonal apparel drops for the summer.

Image Credit: GUESS

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 83% | Activity: 47% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Bold Swimwear:** Opportunities for new brands to enter the market with bold colors and statement patterns.
- **Subtle Pastels:** Opportunities for new brands to enter the market with a focus on pastel-hued pieces for a more understated look.
- **Branded Swimwear:** Opportunities for established and emerging brands to feature distinctive branding on their swimwear pieces.

### Where This Applies

- **Fashion Retail:** This industry can tap into the demand for bold and colorful swimwear designs to drive sales.
- **E-commerce:** Online retailers can benefit from offering a variety of swimwear styles that cater to different preferences, including bold and subtle designs.
- **Athletic Apparel:** Opportunities for brands to launch new activewear lines, similar to GUESS, that complement their swimwear collections for the summer season.

## Related on Trend Hunter

- [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)
- [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)
- [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)
- [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)
- [Sleek Printed Swimwear Collections](https://www.trendhunter.com/trends/dolly.md)
- [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)