# Blonde Beehive Hairstyles Guess Spring 2009 Campaign Brings Back 1960s Fashion By Ayman | Published 2009-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guess-spring-2009-franziska-frank-ad-campaign References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/01/guess-spring-summer-2009-ad-campaign.html) & [guess](http://www.guess.com/Advertising.aspx) The Guess By Marciano Fall/Winter 08-09 ad campaign went for an obvious Amy Winehouse vibe in their ads featuring Nicole Trunfio; for the sunny new [Spring/Summer 2009 ads](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), Guess keeps the Winehouse vibe, but goes for blonde. Franziska Frank proves that blondes do have more fun as she playfully interacts with a bunch of hot guys, rocking the [bright blonde beehive hairdo](https://www.trendhunter.com/trends/get-hy-with-nexxus). The SS 2009 Guess By Marciano ad campaign, on the other hand, ditched the whole Amy Winehouse theme and went with a [retro street-glam theme](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Retro Street-glam Fashion:** Opportunity for fashion brands to capitalize on the resurgence of retro street-glam aesthetics in their designs and marketing campaigns. - **Blonde Beehive Hairstyles:** Opportunity for hair salons and stylists to offer and promote blonde beehive hairstyles as a trendy and fashionable choice for clients. - **Amy Winehouse Vibe:** Opportunity for musicians and artists to draw inspiration from Amy Winehouse's iconic style and create music and art that captures the same vibe. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate retro street-glam fashion into their collections, offering consumers a nostalgic and stylish option. - **Beauty:** Hair salons and stylists can specialize in creating and promoting blonde beehive hairstyles, attracting clients who want to experiment with a unique and bold look. - **Music:** Musicians and artists can channel the Amy Winehouse vibe in their music and art, appealing to fans who appreciate her style and aesthetic. ## Related on Trend Hunter - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)