# Urban Pin-Up Editorials The Guess Girl Design Scene Exclusive is Ultra-Feminine By Jana Pijak | Published 2013-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/guess-girl References: [designscene.net](http://www.designscene.net/2013/10/effy-harvard-guess-girl-jc-cerilla.html) & [jcerilla](http://www.jcerilla.com) The 'Guess Girl' fashion story is the latest editorial exclusive for Design Scene. Captured by photographer JC Cerilla's lens, this [urban image series](https://www.trendhunter.com/trends/knys-fall-2025) shines a spotlight on Guess model Effy Harvard who poses in a wardrobe of provocative garments. Effy channels a [modern pin-up girl](https://www.trendhunter.com/trends/the-realgirl) while posing amidst a busy carnival setting and street-side as she pulls off embellished corsets, eccentric denim dresses and retro biker vests that are hand-picked by stylist Jessica Park. Lensed in Coney Island, New York, the 'Guess Girl' editorial exclusive for Design Scene features colorful set design elements courtesy of Danielle Crawford and makeup looks by Wenya Chang that are fit for a modern pin-up. The eclectic image series [embodies femininity](https://www.trendhunter.com/trends/contemporary-femininity) and is suggestive without being over-the-top. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Embellished Garments:** Disruptive innovation opportunities lie in the development of new techniques and technologies to create intricate and eye-catching embellishments on garments. - **Retro-inspired Fashion:** Opportunities for disruptive innovation exist in merging vintage aesthetics with modern materials and technology to create unique and nostalgic fashion pieces. - **Colorful Set Designs:** Disruptive innovation can be found in the development of new materials and techniques for creating vibrant and dynamic set designs that enhance the visual impact of fashion editorials. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunities exist in the fashion industry for the development of new materials, techniques, and designs that push the boundaries of traditional garments and styles. - **Photography and Visual Arts:** Innovation opportunities can be found in the photography and visual arts industry through the exploration of new techniques, equipment, and concepts to capture and present fashion editorials in engaging and unique ways. - **Makeup and Cosmetics:** Disruptive innovation can be pursued in the makeup and cosmetics industry to create new products, techniques, and looks that complement and enhance fashion editorials, while also pushing the boundaries of traditional beauty standards. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)