# Romantic Retro Marketing The Sizzling Guess Fall/Winter 2010 Campaign By Ryan Hinkson | Published 2010-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guess-fall-winter-2010 References: [designscene.net](http://www.designscene.net/2010/11/guess-fall-winter-2010-campaign.html#more-33623) & [guess](http://www.guess.ca/Default.aspx?AspxAutoDetectCookieSupport=1) After debuting earlier this summer, the Guess Fall/Winter 2010 campaign has added some more shots. The new images will make you feel like you just jumped out of a fashion forward time machine. Denim, leather and skinny suits and ties take center stage here. The [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25) Guess Fall/Winter 2010 campaign features models Silviu Tolu, Alyssa Miller and Elsa Hosk and was shot by photographer Ellen von Unwerth. **Implications** - Consumers are tired of the dark designs coming out and desire more subtle styles. Products featuring a more [classic look](https://www.trendhunter.com/trends/gap-and-den) are attractive to customers who want to be reminded of simpler times. Companies trying to increase their appeal could focus on this. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 69% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Romantic Retro Marketing:** Businesses can explore marketing strategies that evoke nostalgia and simpler times to appeal to consumers tired of dark designs. - **Fashion Forward Time Machine:** Innovative companies can offer customers fashion products that provide a contemporary twist on retro styles. - **Classic Look:** Companies can create products with a more classic look to attract customers who are tired of dark designs coming out. ### Sectors Adopting This - **Fashion:** Fashion companies can innovate and create collections with a romantic retro aesthetic to appeal to consumers who want a more classic look. - **Photography:** Photography businesses can offer services that help companies create campaigns that evoke nostalgia and simpler times to appeal to consumers who are tired of dark designs. - **Advertising:** Advertising agencies can explore more creative and nostalgic concepts to attract and engage customers who want a more classic look. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)