# Retro Rocker Looks Guess Fall/Winter 2010 Ad Campaign is Hot with Big Hair By Vittoria Natarelli | Published 2010-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guess-fall-winter-2010-ad-campaign References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/08/bighair.html) & [guess](http://www.guess.com/) The Guess Fall/Winter 2010 ad campaign brings the heat with [retro-style big hair](https://www.trendhunter.com/trends/pantenes-new-campaign) and sexy shades. Model Elsa Hosk looks stunning in the brand's retro-inspired fashions, which include leather pants and [cat eye shades](https://www.trendhunter.com/trends/specsavers-eyewear). The shoot has that 'Grease' good-girl-gone-bad feel that's always fashionable. The Guess Fall/Winter 2010 ad campaign is hot and exciting, and will make customers feel as if they're stepping back--stylishly--in time. **Implications** - There are many periods within life that individuals wish could have gone differently. Products and items that allow consumers to re-live or re-encounter such moments will appeal to a large clientele of nostalgic consumers. Businesses and companies will benefit by providing consumers the capacity to briefly escape to another period in their lives. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashions:** Businesses can capitalize on the trend of nostalgia by creating retro-inspired fashion lines. - **Big Hair:** Opportunities exist to create hair care products that can help consumers recreate the retro 'big hair' look. - **Cat Eye Shades:** Businesses can create and market cat eye shades as a fashionable accessory for the retro-inspired look. ### Where This Applies - **Fashion Industry:** The fashion industry can create and market retro-inspired clothing, accessories, and styles that appeal to nostalgic consumers. - **Beauty Industry:** Opportunities exist in the beauty industry to create hair and makeup products that can help consumers achieve the retro-inspired look. - **Advertising Industry:** Advertising agencies can help companies create retro-themed ad campaigns that appeal to consumers' nostalgia and desire to escape to another period. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Brand Heritage Watch Collections](https://www.trendhunter.com/trends/heritage-watch-collections.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)