# Glamorous Designer Smartwatches The Guess Connect Features the Brand's Signature Aesthetic By Vasiliki Marapas | Published 2015-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guess-connect References: [cnet](http://www.cnet.com/news/martian-guess-connect-and-other-new-designs-dont-look-like-smartwatches-at-all/) & [martianwatches](http://www.martianwatches.com/guess-connect/) Martian Watches debuted a new, Guess-designed smartwatch at this year's CES. The [Guess Connect](https://www.trendhunter.com/trends/heritage-watch-collections) is a particularly [glitzy-looking timepiece](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er) that looks nothing like what we've come to expect from "[smartwatches](https://www.trendhunter.com/trends/active-2-smartwatch)." In fact, if you weren't aware of its capabilities, you'd think it was just a regular watch. The Guess Connect is joined by four other designs: The Martian Aviator, Martian Commander, Martian Electra and the Martian Monarch, though the Martian-powered Guess watch appears to be the most high-end of the set. The Connect features Dual Mode Functionality, allowing for simultaneous voice command (via Bluetooth) as well as hands-free and eye-free notifications (using Bluetooth Low Energy). Users are able to customize notifications and their alerts to their liking. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Designer Smartwatches:** Opportunity for luxury fashion and tech to converge in the wearable market. - **Glitz and Glamour Tech:** Opportunity for companies to stand out in the wearable market by offering visually appealing and unique designs. - **Dual Functionality Wearables:** Opportunity for companies to create more efficient and user-friendly wearables that offer both voice command and hands-free notifications. ### Who This Affects Most - **Fashion:** The fashion industry can integrate technology into designs for smartwatches to offer consumers a new and innovative way to accessorize. - **Tech:** Tech companies can partner with luxury brands in the fashion industry to create designer smartwatches with unique and high-end designs that appeal to a wider audience. - **Wearable Technology:** The wearable technology industry can focus on creating dual-mode wearables that offer both voice command and hands-free notifications for increased user-friendliness. ## Related on Trend Hunter - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Mechanical Hybrid Smartwatch Concepts](https://www.trendhunter.com/trends/lunar-eclipse-hybrid-watch.md) - [Brand Heritage Watch Collections](https://www.trendhunter.com/trends/heritage-watch-collections.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Industrial Design Smartwatches](https://www.trendhunter.com/trends/176-cs500-smartwatch.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md)