# Exotic Sun-Soaked Fashion Ads The Guess by Marciano SS14 Campaign Stars Clara and Heather By Meghan Young | Published 2014-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guess-by-marciano-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/guess-marciano-springsummer-2014-campaign-hunter-gatti/) & [guessbymarciano.it](http://www.guessbymarciano.it/) The imagery for the Guess by Marciano SS14 ad campaign is excitingly refreshing. Full of exotic foliage, blue skies and white sands, it will have people dreaming about [tropical getaways](https://www.trendhunter.com/trends/golden-hour-getaway-collection) in no time. That, or dressing as though they belong on a beach in Saint Tropez. The rich and bold prints, lace tops and suit jackets embody this spirit in a way that will still suit an urban environment. Shot by photography duo Hunter & Gatti, the Guess by Marciano SS14 ad campaign stars models Clara Alonso and Heather Depriest. The brunette beauties show off their flawless [bronze skin](https://www.trendhunter.com/trends/sel-de-mer) and glamourously voluminous coifs as well, courtesy of hair stylist Paco Garrigues and makeup artist Francesca Tolot. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Exotic Sun-soaked Fashion:** Opportunity to integrate tropical elements into clothing designs for a unique and refreshing look. - **Bold Prints and Lace:** Incorporation of bright, attention-grabbing prints and lace into everyday clothing for a more daring and trendy style. - **Rich Suit Jackets:** Emphasis on bold, structured jacket designs for a professional and fashion-forward wardrobe addition. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for clothing designers to integrate exotic, tropical themes into their collections for a fresh and unique aesthetic. - **Beauty Industry:** Potential for makeup and hair stylists to experiment with more glamorous and voluminous looks for a style that matches the boldness of the clothing designs. - **Retail Industry:** Chance to market and sell trend-setting clothing items that stand out from more traditional designs and attract a younger and more adventurous demographic. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)