# Retro Street-Glam Fashion Guess by Marciano Campaign Has Cars, Guys & One Hot Female By Ayman | Published 2008-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guess-by-marciano-ad-campaign References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/12/guess-marciano-spring-ad-2009.html) & [guessbymarciano.it](http://www.guessbymarciano.it/) The new Guess by Marciano Spring 2009 ad campaign depicts the age-old cliche of an attractive female walking down the street in beautiful clothes, causing a commotion among the guys. The ads have a retro vibe with [iconic automobiles](https://www.trendhunter.com/trends/audi-car-couture) and old [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand) screen siren styling. I have to say that the old Hollywood glamor concept has been so overused recently, but somehow this campaign presents a fresh take. The campaign was shot by Matthias Vriens with art direction by Paul Marciano and features models Judith Bedard and Jon Kortajarena among others. On a side note, it’s nice to see model Kortajarena putting all that [foot fetish vibe](http://www.trendhunter.com/trends/diesel-jon-kortajarena-spring-summer-2009-ad) behind and going for a more ‘innocent’ persona in this campaign. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion Styling:** Opportunity for fashion brands to incorporate old Hollywood glamor concept into modern fashion trends. - **Campaigns Featuring Iconic Automobiles:** Opportunity for automobile brands to collaborate with fashion brands to create visually stunning ad campaigns. - **Gender-specific Fashion Marketing:** Opportunity for fashion brands to create visually appealing and relatable campaigns targeted at specific genders. ### Where This Applies - **Fashion:** Fashion brands can use this trend to create new and fresh fashion styles inspired by old Hollywood glamor and retro styling. - **Automobile:** Automobile brands can collaborate with fashion brands to showcase their cars in visually stunning ad campaigns that appeal to a wider audience. - **Marketing:** Marketing agencies can use this trend to help brands create visually appealing and relatable campaigns that appeal to specific target audiences. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md)