# Passionate Accessories Ads Sizzling Guess Accessories & Watches Fall & Spring 09 Campaigns By mediterranean | Published 2009-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guess-accessories-watches-spring-2009-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/01/guess-spring-2009-jon-kortajarena.html) & [thefashionspot](http://www.thefashionspot.com/forums/f79/guess-accesories-s-s-09-jon-kortajarena-irina-sheik-75531.html) Guess has released their Spring/Summer 2009 ad campaigns and we have two totally different directions for the [Guess Accessories](https://www.trendhunter.com/trends/worn-with-pride) SS 08-09 and the Guess by Marciano Watches Fall/Winter 08-09 ads. Let’s start with the exciting one. The ads for Guess Accessories (the first five images) go for a sizzling photo shoot with super hot models Jon Kortajarena and Irina Sheik showing [lots of skin and intimate interaction](https://www.trendhunter.com/trends/velvet-heat). The recent Guess by Marciano Watches campaign pairs Jon Kortajarena with Franziska Frank, but ditches the sleazy art direction and goes for class with the models keeping their clothes on. I Guess it makes sense because its winter. :) Hey, at least the Guess didn’t go for nudevertising like John Galliano or crotchvertising to sell its watches and accessories... ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Guess Accessories SS 08-09 Campaigns:** The sizzling and intimate photo shoot suggests a disruptive innovation opportunity for using provocative ads as a marketing technique. - **Guess by Marciano Watches Fall/winter 08-09 Campaigns:** The shift towards classier ads suggests a disruptive innovation opportunity for luxury brands to move away from provocative ads towards more sophisticated marketing techniques. - **Fashion Advertising Trends:** The choice of provocative ads in Guess Accessories SS 08-09 suggests a disruptive innovation opportunity for the fashion industry to explore the boundaries of what is deemed as acceptable advertisements. ### Sectors Adopting This - **Fashion Industry:** The use of provocative ads by Guess Accessories and the shift towards classier ads by Guess by Marciano Watches suggests disruptive innovation opportunities for the entire fashion industry to re-think their marketing strategies. - **Luxury Fashion Industry:** The shift towards classier ads in Guess by Marciano Watches Fall/Winter 08-09 suggests a disruptive innovation opportunity for luxury fashion brands to differentiate themselves from low-end brands by using more sophisticated marketing techniques. - **Advertising Industry:** The use of provocative ads in Guess Accessories SS 08-09 suggests a disruptive innovation opportunity for advertisers to push the boundaries and take risks when creating ad campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)