# Guerrilla Marketing Trend Report Stay on the Cutting-Edge of Today's Unique Strategies By Taylor Keefe | Published 2012-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guerrilla-marketing-trend-report References: [trendreports](http://www.trendreports.com/research/guerrilla-marketing) Nowadays, companies are no longer relying on traditional marketing techniques to generate buzz for a brand, product or promotion. Instead, the strategy known as guerrilla marketing has come to be a useful way for brands to stir up curiosity among the public. With Trend Hunter's [Guerrilla Marketing Trend Report](http://www.trendreports.com/research/guerrilla-marketing), users will discover how flash mobs, sticker bombing and graffiti ads are used to make ideas go viral. The main idea behind guerrilla marketing is to introduce a concept using unusual and non-traditional methods. And, as companies recognize how much interest these campaigns generate, they are coming up with new and creative strategies to lure consumers, such as *Social Fearvertising* and *[Participatory Advertising](https://www.trendhunter.com/trends/campus-tour)*. Packed with over 2,500 examples of guerrilla marketing analysis and 274 PRO Trends, our crowd-sourced data will keep you on the cutting-edge of today's [innovative marketing techniques](https://www.trendhunter.com/trends/marketer-tools). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Guerrilla Marketing:** A trend towards non-traditional and unconventional methods of marketing, such as flash mobs, sticker bombing and graffiti ads. - **Social Fearvertising:** A trend towards using social media to create fear or shock in viewers for the purpose of promoting a brand or product. - **Participatory Advertising:** A trend towards involving customers in the advertising process through contests, social media campaigns, or collaborative projects. ### Who This Affects Most - **Advertising:** Opportunities for advertising agencies to incorporate new and unconventional strategies into their campaigns. - **Marketing:** Opportunities for marketing companies to help brands develop unique and creative strategies to generate buzz. - **Social Media:** Opportunities for social media companies to assist brands in creating viral campaigns, such as social fearvertising or participatory advertising. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Emerging Market Insights](https://www.trendhunter.com/trends/rising-trends.md) - [Subtle Marketing Pop-Ups](https://www.trendhunter.com/trends/fomo-nudge.md) - [Marketing Idea Generators](https://www.trendhunter.com/trends/thunderbucket.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [AI-Powered Marketing Strategies](https://www.trendhunter.com/trends/m1-marketing-strategy-generator.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Marketing Discovery Tools](https://www.trendhunter.com/trends/marketer-tools.md)