# Guerrilla Grocery Labels Shop Drop Montreal Rebrands the Shopping Experience By Rose Nazarali | Published 2009-05-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/guerrilla-labelers-get-a-surprise-in-your-grocery-store-during-shop-drop-mo References: [notcot.org](http://www.notcot.org/post/21809/) & [shopdroppingmontreal.org](http://www.shopdroppingmontreal.org) Shop Drop Montreal is currently underway and you might just find a little surprise in your next trip to the grocery store. Shop Dropping is when a [collection of artists](https://www.trendhunter.com/trends/1664-x-andre-saraiva) come together and [replace labels in grocery stores](https://www.trendhunter.com/trends/coop-and-vusiongroup) with their own pieces of artwork. This is culture jamming at its finest! I hope this is a trend that sticks because I would love to find more than just canned goods the next time I’m at my [local grocery store](https://www.trendhunter.com/trends/meadow-lane). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 78% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Artistic Grocery Labeling:** The trend of replacing grocery store labels with unique artwork creates opportunities for artists to showcase their creativity and disrupt the traditional shopping experience. - **Culture Jamming:** Culture jamming, as demonstrated by Shop Drop Montreal, disrupts traditional advertising methods and presents opportunities for brands to collaborate with artists and create engaging campaigns that resonate with consumers. - **Personalized Shopping Experience:** The trend of shop dropping allows consumers to experience a personalized shopping journey where each product is uniquely labeled, opening up opportunities for brands to customize their packaging and create more memorable interactions with customers. ### Where This Applies - **Art:** The art industry can embrace the trend of shop dropping to showcase artists' works in unexpected places, fostering creativity and collaboration between artists and brands. - **Advertising:** The advertising industry can explore culture jamming concepts like shop dropping to disrupt traditional marketing tactics and create more immersive and memorable brand experiences. - **Retail:** The retail industry can leverage the trend of personalized shopping experiences through customized labeling to provide customers with unique products and enhance brand loyalty. ## Related on Trend Hunter - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Artwork-Adorned Reusable Bags](https://www.trendhunter.com/trends/reusable-bag-campaign.md) - [Vibrant Greengrocer Pop-Ups](https://www.trendhunter.com/trends/fruteria.md) - [Coded Snack Campaigns](https://www.trendhunter.com/trends/drop-codes.md)