# Revolutionary Frozen Custards Guerrilla Ice Cream Takes the Fight to Your Taste Buds By Marissa Liu | Published 2010-09-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/guerrilla-ice-cream References: [theurbangrocer](http://www.theurbangrocer.com/2010/09/03/guerilla-ice-cream/) & [guerrillaicecream](http://www.guerrillaicecream.com/) A New York-based street cart is trying to get customers to think about politics and social awareness in a whole new way. Guerrilla Ice Cream sells [gourmet frozen treats](https://www.trendhunter.com/trends/16-handles-summer-menu) with names such as 'Velvet Revolution,' 'Red Corridor' and '888 Uprising' in a effort to bring attention to political movements and situations around the world. Using [unique ingredients](https://www.trendhunter.com/trends/bold-spoon-creamery) such as burlée frozen banana, candied fennel and palm sugar sorbet, Guerrilla Ice Cream is sure to kick up a storm with foodies and politicos not only in NYC but around the globe. 100% of the proceeds raised by Guerrilla Ice Cream go to aid marginalized people in NYC as well as around the globe. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Gourmet Activism:** The trend of using gourmet food products to raise awareness for political movements and situations around the world, creating opportunities for companies to combine culinary creativity with social activism. - **Politically-inspired Naming:** The trend of naming food products after political movements and situations, offering opportunities for companies to engage customers through storytelling and create a unique brand identity. - **Socially Conscious Consumption:** The trend of consumers seeking products that have a positive impact on marginalized communities, presenting opportunities for companies to align their brand with social causes and attract conscious consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage the trend of gourmet activism by creating unique and socially-conscious products that resonate with socially-aware consumers. - **Street Food and Food Carts:** The street food and food cart industry can capitalize on politically-inspired naming by offering food items with creative names that spark conversations and generate curiosity among customers. - **Nonprofit and Social Impact:** The nonprofit and social impact sector can embrace the trend of socially conscious consumption by partnering with companies that donate a portion of their proceeds to marginalized communities, creating mutually beneficial collaborations. ## Related on Trend Hunter - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Patriotic Frozen Custard Desserts](https://www.trendhunter.com/trends/freedom-berry-jackhammer.md) - [Charitable Ice Cream Sandwiches](https://www.trendhunter.com/trends/my-caramel-romance.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Entrepreneur-Created Ice Cream Favors](https://www.trendhunter.com/trends/sweet-mango-memories.md)