# Guerrilla Campaign for Homeless Vitae Shelters By Bianca | Published 2008-02-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/guerrilla-homeless-vitae-shelters References: [guerrilla-innovation](http://www.guerrilla-innovation.com/) Around the streets of Portugal, the inside lids of garbage cans have been adorned with stickers bearing images of a tired looking, older homeless man. Accompanying the image is a tag line that reads, "Help. So that no one has to come here for food." This [guerrilla marketing campaign](https://www.trendhunter.com/trends/street-photography-campaign) for Vitae Shelters by Ambient Media is the type of unexpected [shock advertising](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) that's proven effective in the past. Catching people off guard is often the best way to [spread awareness](https://www.trendhunter.com/trends/soles4souls-canada). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 48% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Shock Advertising:** Using unexpected and provocative advertising techniques to grab attention and spread awareness. - **Guerrilla Marketing:** Utilizing unconventional and low-cost tactics to connect with consumers and create a memorable impact. - **Social Advocacy:** Leveraging advertising campaigns to raise awareness and support for important social causes. ### Who This Affects Most - **Advertising:** Opportunity for agencies to create disruptive campaigns that capture attention and create buzz for their clients. - **Nonprofit:** Chance for organizations focused on social causes to utilize innovative marketing strategies to increase awareness and support for their mission. - **Social Services:** Potential for social service providers to collaborate with marketing agencies to create impactful campaigns that engage the public and stimulate action toward addressing societal issues. ## Related on Trend Hunter - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md)