# Guerrilla Censorship H&M Summer Bus Stop Campaign is Defaced By Jake Green | Published 2010-08-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/guerrilla-censorship References: [mrjakegreen.blogspot](http://mrjakegreen.blogspot.com/2010/07/h-outdoor-campaign.html) & [mrjakegreen.blogspot](http://mrjakegreen.blogspot.com/) The stunning [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens) outdoor summer campaign has been the subject of guerrilla censorship. As you can see from the gallery above, the [bus stop billboards](https://www.trendhunter.com/trends/3d-billboards) have been defaced with spray paint. I don't want to encourage this sort of behavior, but I would like to see other pictures of it. Princess Hijab did this in the US, and she seems to have inspired a new generation. Whether this guerrilla censorship is a religious statement or something more along the feminist lines remains to be seen. I wonder how H&M feels about it. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Censorship of Advertising:** Opportunity for companies to create less controversial and more culturally sensitive advertisements. - **Viral Street Art:** Brands could partner with street artists to create eye-catching and memorable outdoor ads. - **Consumer Empowerment Through Vandalism:** Opportunity for companies to create more open lines of communication with consumers to address their concerns and avoid vandalism. ### Sectors Adopting This - **Outdoor Advertising:** Companies could invest in more airtight advertising spaces to prevent vandalism. - **Fashion:** Opportunity for companies to collaborate with artists to create ad campaigns that align with different cultural and religious values. - **Consumer Goods:** Companies could solicit consumer feedback to ensure that their products and advertising are culturally sensitive and avoid controversy. ## Related on Trend Hunter - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md)