# Guerrilla Bike Lanes A Cyclist in Boston Reinforces a Bike Lane with Cones and Plants By Christopher Magsambol | Published 2015-09-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/guerrilla-bike-lane References: [fastcoexist](http://www.fastcoexist.com/3051049/a-guerrilla-bike-lane-made-with-flower-pots-forces-a-citys-hand?partner=rss&utm_source=feedly&utm_medium=webfeeds) & [bostonglobe](https://www.bostonglobe.com/metro/2015/08/08/investigation-continues-into-death-bicyclist-back-bay-intersection/3YMUYKF8QbYeb5NwQGq1eJ/story.html) A tragic accident in one of Boston's busiest streets inspired one fast-thinking cyclist to create a guerrilla bike lane. Although the streets are clearly marked with bike lanes, it is typical for drivers on Massachusetts Avenue to swerve into them, often putting the lives of [cyclists in danger](https://www.trendhunter.com/trends/bryton-gardia-r300l). After a death of a doctor who was cycling on the street, the city promised to reinforce the lanes with poles. The city was incredibly slow to act, which prompted a cyclist, Jonathan Fertig to drop few orange cones to create a more visible barrier for drivers. Fertig also added a few [flower pots](https://www.trendhunter.com/trends/objects-from-frames) in between each pylon, which not only reinforces the barrier, but acts as tribute to the cyclist who passed. Although the guerrilla bike lane only exists for 200 yards, this small act may finally convince the mayor's office to create permanent safety precautions. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Guerrilla Bike Lane Activism:** Disruptive innovation opportunity for bike enthusiasts to create temporary bike lanes and influence policy change. - **Urban Cycling Safety:** Disruptive innovation opportunity for companies to create smart bike safety gear and software to improve urban cycling safety. - **Community-driven Bike Lane Development:** Disruptive innovation opportunity for communities to take the initiative in collaborating with local governments to develop safer bike lanes. ### Who This Affects Most - **Smart Bike Technology:** Disruptive innovation opportunity for companies in smart bike technology to design features that enhance urban bike safety. - **Sustainable Urban Development:** Disruptive innovation opportunity for companies in sustainable urban development to propose bike lane designs that prioritize cyclist safety and uninterrupted paths. - **Social Activism:** Disruptive innovation opportunity for social-activist groups to plan and execute guerrilla bike lane initiatives and capitalize on media coverage to start conversations about urban cycling safety. ## Related on Trend Hunter - [Character-Like Roadway Bollards](https://www.trendhunter.com/trends/safety-bollard.md) - [Expanding City Cycle Paths](https://www.trendhunter.com/trends/londons-cycleway-network.md) - [Electric Cargo Bike-Sharing Programs](https://www.trendhunter.com/trends/cargob.md) - [Cyclist Safety-Focused Smart Sensors](https://www.trendhunter.com/trends/cyclist-safety1.md) - [Urban Robot Traffic Safety](https://www.trendhunter.com/trends/polis.md) - [DIY Bicycle Initiatives](https://www.trendhunter.com/trends/diy-wooden-bicycle.md) - [Pedicab Shuttle Services](https://www.trendhunter.com/trends/go-by-bike.md) - [Cyclist Safety Light Projectors](https://www.trendhunter.com/trends/bike-safety-device.md) - [Bike-Friendly Outdoor Benches](https://www.trendhunter.com/trends/pinajarro-bench.md)