# Sticker Attack Guerrila Campaign for Ugi's Pizza By Hernando Gomez Salinas | Published 2006-07-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/guerrila-campaign-for-ugis-pizza References: [trendhunterba.blogspot](http://www.trendhunterba.blogspot.com) & [laage.ar](http://www.laage.com.ar) Ugi's pizza shop launched with the agency “La Age” www.laage.com.ar a promotional campaign of marketing that consists on posters in the streets in places that in general aren't common for advertising. Ugi's breaks traditional advertisements by sticking posters/stickers on public telephones, cars, escalators at shopping malls, automatic cash dispenser and bus stops. It is a campaign that works in places that people isn't used to watch carefully and the fact is to surprise when they are seen. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 77% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Marketing:** Opportunities for companies to use unconventional advertising techniques that grab attention and create buzz. - **Out of Home Advertising:** Innovations in non-traditional advertising spaces that catch people in unexpected places. - **Non-invasive Marketing:** Explore methods of marketing that do not disrupt daily life but rather adds value and surprise to it. ### Sectors Adopting This - **Advertising:** Companies and agencies can look for new, creative ways to make a lasting impact on consumers with their message. - **Food and Beverage:** Restaurants and food businesses can utilize guerrilla marketing to promote their brand in a unique way and create loyal customers. - **Retail:** Retail businesses can benefit from non-traditional advertising spaces like escalators and public transport, to showcase their products and increase exposure. ## Related on Trend Hunter - [Lightning-Fast Delivery Campaigns](https://www.trendhunter.com/trends/spot-the-biker.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md)