# Zero-Carb Keto Tortillas Guerrero Launches 'Zero Net Carbs' Tortillas and New 'Nutri-Ricas' Flavor By Niko Pajkovic | Published 2022-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guerrero References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/22345-guerrero-introduces-zero-net-carbs-tortillas) & [guerrerotortillas](https://guerrerotortillas.com/)  Guerrero, a tortilla brand owned by Gruma SAB de CV, has announced the launch of Nutri-Ricas Carb Watch tortillas and [Zero Net Carbs](https://www.trendhunter.com/trends/zero-net-carbs-tortillas) tortillas. The Nutri-Ricas Carb Watch tortillas line will now include a Salsa Roja flavor, which is a low-calorie, high-fiber tortilla option that packs a delicious Mexican cuisine-inspired flavor. Meanwhile, the new Zero Net Carbs tortillas feature zero net carbs and zero sugar. These tortillas are geared toward those looking for a [healthy flour tortilla alternative](https://www.trendhunter.com/trends/protein-up-carb-down). “Our goal has always been to provide families with high-quality and nutritious food they can count on for its delicious, authentic taste. Guerrero’s new Zero Net Carbs and Nutri-Ricas Carb Watch salsa roja tortillas give everyone the chance to try something new," said Sathish Mohanraju, vice president of marketing and trade marketing. Image Credit: Guerrero ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 81% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-carb Tortillas:** Disruptive Innovation Opportunity: Develop and market low-carb tortilla options for health-conscious consumers. - **Zero Net Carb Foods:** Disruptive Innovation Opportunity: Create and promote more zero net carb food products to meet the growing demand of the keto and low-carb diet market. - **High-fiber Foods:** Disruptive Innovation Opportunity: Develop and market high-fiber food options to promote digestive health and satisfy demand for healthier food alternatives. ### Industries Being Reshaped - **Food Manufacturing:** Disruptive Innovation Opportunity: Invest in research and development to produce healthier food options in response to a growing health-conscious consumer market. - **Health and Wellness:** Disruptive Innovation Opportunity: Offer nutrition and wellness services to promote healthy lifestyles alongside new and developing food products. - **Retail:** Disruptive Innovation Opportunity: Expand and promote low-carb and zero net carb food options in grocery stores and supermarkets to meet the growing demand of health-conscious consumers. ## Related on Trend Hunter - [High-Fiber Keto-Certified Tortillas](https://www.trendhunter.com/trends/zero-net-carbs-tortillas.md) - [Better-for-You Tortilla Products](https://www.trendhunter.com/trends/lowcarb-tortillas.md) - [Carb-Free Spinach-Made Tortillas](https://www.trendhunter.com/trends/mission-zero-net-carbs-spinach-tortillas.md) - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Low-Calorie Tortilla Collections](https://www.trendhunter.com/trends/60calorie-gourmet-wrap.md) - [Sweet Grain-Free Tortilla Wraps](https://www.trendhunter.com/trends/egglife-sweet-cinnamon-egg-white-wraps.md) - [Low-Carb Egg Wraps](https://www.trendhunter.com/trends/egg-wraps.md) - [Flexible Low-Calorie Tortillas](https://www.trendhunter.com/trends/extra-thin-tortillas.md) - [Lifestyle-Conscious Tortillas](https://www.trendhunter.com/trends/fiesta-fit-wraps.md)