# $62,000 Diamond-Studded Lipstick Luxury Lips from Guerlain By Rose A. Valenta | Published 2007-11-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/guerlains-62000-diamond-studded-lipstick References: [bornrich.org](http://www.bornrich.org/entry/62000-diamond-studded-lipstick-screams-haute-couture/) & [bornrich.org](http://www.bornrich.org/entry/62000-diamond-studded-lipstick-screams-haute-couture/) This $62,000 lipstick from [Guerlain](https://www.trendhunter.com/trends/holiday-2024-makeup) comes with an [18-karat gold tube](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush) encrusted with 2.2 carats of diamonds, as well as some rubies and emeralds. The buyer will also get a personal appointment with cosmetics consultant, Olivier Echaudemaison, to develop a custom-made shade of lipstick. And you thought [$600 mascara](https://www.trendhunter.com/trends/luxury-mascara) was outrageous? **Implications** - Diamonds are a girl's best friend, and girls don't care if they come separately, or attached to other objects they love -- like lipstick. Adorning products with diamonds is just one of the ways in which brands today are appealing to the luxury-loving woman. Further, affluent consumers want to flaunt their wealth, and having everyday items studded with diamonds or encased in gold offers a simple solution. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Personalization:** Creating custom-made shades of lipstick allows brands to offer personalized luxury experiences to affluent consumers. - **Diamond Adorned Products:** Brands can capitalize on the desire for luxury by incorporating diamonds into everyday items, like lipstick tubes. - **Wealthy Consumer Display:** By offering items encased in gold or studded with diamonds, brands enable affluent consumers to showcase their wealth in a subtle yet stylish manner. ### Industries Being Reshaped - **Luxury Cosmetics:** The luxury cosmetics industry has an opportunity to create high-end, diamond-studded products that attract affluent consumers seeking unique indulgences. - **Bespoke Cosmetics:** Brands in the bespoke cosmetics sector can offer personalized lipstick shades to cater to the preferences and desires of affluent customers seeking a one-of-a-kind beauty experience. - **Jewelry and Accessories:** Jewelry and accessory brands can explore collaborations with cosmetics companies to create exclusive, diamond-adorned products that appeal to luxury-loving customers. ## Related on Trend Hunter - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Anti-Aging Lip Oils](https://www.trendhunter.com/trends/n-28-lip-treatment-oil.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Lipstick-Inspired Earbuds](https://www.trendhunter.com/trends/freebuds-lipstick.md) - [Country Star Lipstick Lines](https://www.trendhunter.com/trends/dolly-parton-2.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Bejeweled Lip Accessories](https://www.trendhunter.com/trends/diamond-lips.md)