# Probiotic-Infused Primers The Guerlain L’Essential Primer is Packed with Skincare Ingredients By Laura McQuarrie | Published 2020-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guerlain-lessential-primer References: [ellecanada](https://www.ellecanada.com/beauty/makeup-and-nails/best-beauty-products-february-2020) & [sephora](https://www.sephora.com/ca/fr/product/guerlain-l-essentiel-primer-P455186) The Guerlain L’Essential Primer contains prebiotics from yacon juice and probiotics to balance the skin’s microbiome, making the primer much more like a skincare product than a cosmetic. The primer is packed with [nourishing ingredients like avocado extract](https://www.trendhunter.com/trends/texturizing-primer), white cocoa beans and 97% natural ingredients as a whole. The light and fresh primer is designed to provide a [mattifying base for makeup](https://www.trendhunter.com/trends/ulta), all the while helping to absorb excess sebum and keep the skin from looking too shiny. Thanks to its ingredients that support the skin's natural barrier, the primer works to shield the skin from the damaging effects of pollution and helps to minimize the appearance of pores over time. Using the Guerlain L’Essential Primer is as simple as warming the product in the fingertips before massaging it into the skin on the face, starting from the center outwards. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 60% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Probiotic-infused Primers:** Opportunity for cosmetics companies to develop primers infused with probiotics, offering skincare benefits alongside makeup application. - **Skincare Cosmetics:** Rise of skincare-infused makeup products that provide both cosmetic and skincare benefits, blurring the line between the two industries. - **Pollution Protection:** Growing demand for products that protect the skin from pollution, creating opportunities for innovation in skincare and beauty industries. ### Where This Applies - **Cosmetics:** Cosmetics companies can explore incorporating probiotics into their products, offering enhanced skincare benefits to consumers. - **Skincare:** Skincare industry can develop products that combine makeup and skincare benefits, catering to consumers looking for multifunctional solutions. - **Beauty:** Beauty brands can focus on developing products that combat the effects of pollution, providing protection and nourishment for the skin. ## Related on Trend Hunter - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Skincare-Forward Texturizing Primers](https://www.trendhunter.com/trends/texturizing-primer.md)