# Guerrilla Marketing Mayhem Fauxreel Under Fire for Vespa Scooter Ads By Christina Butty | Published 2009-05-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/guerilla-scooter-marketing-fauxreel-vespa-ads References: [thestar](http://www.thestar.com/article/631565) & [vespacanada](http://vespacanada.com/) Dan Bergeron is part of a street art collective known as Fauxreel. Usually known for his edgy, provocative street art, he has recently come under scrutiny by his fans for doing guerrilla [Vespa](https://www.trendhunter.com/trends/smeg-futro) ads around the city. These ads are simply people with scooter heads. While most people don’t even notice, these urban artworks cause many to feel that the artist has “sold out.” I think the ads are a testament to his solid work as an artist. [Flickr](http://ttp://farm3.static.flickr.com/2304/2408185565_32b8ba3268.jpg) | [AdRants](http://www.adrants.com/images/vespa-squareheads-mattress.jpg) | [Marketing-Alternatif](http://images.google.ca/imgres?imgurl=http://www.marketing-alternatif.com/wp-content/uploads/2008/05/vespa2.jpg) | [bloguidon](http://bloguidon.com/wp-content/uploads/2008/05/vespa-cal2-thumb.jpg) | [UrbanPhoto](http://www.urbanphoto.net/blog/wp-content/uploads/2008/06/zato31.jpg) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Street Art Advertising:** Businesses can explore collaborating with street artists to create non-traditional advertisements - **Guerrilla Marketing Promotions:** Companies can consider using unconventional and unexpected marketing strategies to capture customers' attention - **Controversial Branding Campaigns:** Companies can experiment with provocative advertising campaigns to generate buzz and publicity ### Industries Being Reshaped - **Advertising:** For advertising industries, it is imperative to seek out new unconventional marketing strategies to stay relevant to their audiences - **Urban Art:** Urban art industries should collaborate with businesses to create unique and non-traditional advertising campaigns - **Fashion:** Fashion companies may consider tapping into street art culture and its associated fan base to create unconventional campaigns in brand promotion. ## Related on Trend Hunter - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)