# Guerrilla Mind Hacking Thought Bubble Street Art Predicts People's Ponderings By Cecilia Biemann | Published 2009-01-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/guerilla-mind-hacking-thought-bubble-street-art-predicts-peoples-ponderings References: [colormekatie.blogspot](http://colormekatie.blogspot.com/2008/12/thursday_18.html) Do you ever wonder what people passing you by on the street are thinking? Clearly [street artists](https://www.trendhunter.com/trends/beige-billboards) Katie Sokoler and Matt Adams do, given this recent project which saw them add some quirky ‘[thought bubbles](https://www.trendhunter.com/trends/thoughtbullet)’ to the [streets of Brooklyn](https://www.trendhunter.com/trends/craig-karl2), and then wait for the ideal moment to snap photos of people walking under them. I’m betting that the elderly gentleman probably wasn’t thinking about bikini babes, but then again, you never know. What would most likely be in your thought bubble if you were snapped during a sidewalk stroll? ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Thought Bubble Street Art:** Creating street art that captures people's thoughts and emotions through thought bubbles painted on city walls and sidewalks. - **Public Space Photography:** Taking advantage of artistic installations in public areas to capture candid photos of people's reactions. - **Psychology-inspired Street Art:** Creating art pieces that are inspired by human behavior, and that make the public reflect on their thoughts and feelings. ### Where This Applies - **Art and Design:** Opportunities for artists and designers to create street art installations that embody people's everyday experiences. - **Marketing and Advertising:** Brands can create powerful campaigns that target emotional triggers and capture people's attention by using thought bubble street art installations. - **Technology and Social Media:** Opportunities for tech firms to create apps that use public space photography to generate new insights on people's preferences and behavior patterns. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Bubblegum Street Art Buildings](https://www.trendhunter.com/trends/hubbabubbabuilding.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Brain-Like Labyrinths](https://www.trendhunter.com/trends/brash-collective.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Conversational Journaling Companions](https://www.trendhunter.com/trends/thousands-of-thoughts.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)