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# Guerrilla City Gardening
Run-Down Buildings Get a Floral Facelift in Toronto

By Christina Butty | Published 2009-07-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/guerilla-gardening
References: [trendhunter](http://www.trendhunter.com/christina)

This rogue [urban beautification](https://www.trendhunter.com/trends/campus-beautification) project was a welcome sight on Queen Street in Toronto.

As cities ride out the recession, more shop spaces are being left vacant and poster-covered, creating a depressing reminder of the difficult economic times being faced.

Though it is likely no permission was given for this, guerrilla gardening is not just a fun, unexpected sight on the way to work, but it can also be a positive morale boost for people tired of bad news by giving them something positive to look at.

Unfortunately, it is unknown who is responsible for these guerrilla gardening projects.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 55% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Guerrilla Gardening:** Opportunity for innovative approaches to transform vacant spaces into green areas and boost community morale.
- **Urban Beautification:** Opportunity for creative projects to enhance the visual appeal of rundown buildings and revitalize urban environments.
- **Creative Activism:** Opportunity to use unconventional tactics like guerrilla gardening to bring attention to social and environmental issues.

### Sectors Adopting This

- **Real Estate:** Potential for developers to leverage guerrilla gardening to increase the value and desirability of urban properties.
- **Tourism:** Opportunity to attract visitors by showcasing innovative urban beautification projects like guerrilla gardening.
- **Community Development:** Potential for community organizations to utilize guerrilla gardening as a means to engage residents and improve neighborhood aesthetics.

## Related on Trend Hunter

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- [Collaborative Campus Beautification Programs](https://www.trendhunter.com/trends/campus-beautification.md)
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