# Corporate Flash Mobs Media Markt Turns Delivery Into Publicity By Remi Oerlemans | Published 2011-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guerilla-event-shanghai References: [jakob.montrasio.net](http://jakob.montrasio.net/2010/11/22/moving-in-shanghai-shanghais-biggest-guerilla-event-ever/) & [dvp-china](http://www.dvp-china.com) For the first [flagship store opening](https://www.trendhunter.com/trends/arcteryx-equipment-flagship-store-on-vancouvers-robson-street) in Shanghai, this European brand launched the Media Markt guerilla event. The city of [billboards, LEDs and flashing lights](https://www.trendhunter.com/trends/maybank-light-show) was colored red for the Media Markt guerilla stunt, with more then 1000 movers, 40 trucks and 20 trycicles through the streets. This new, foreign brand has a great challenge to be in focus of all Chinese potential customers; however, chances of infiltrating the market are looking up with this loud, bold approach. A [brand promotion stunt](https://www.trendhunter.com/trends/road-to-radiance) like the Media Markt guerilla event has never been held before in China. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Brand Guerilla Events:** Opportunity for brands to make a bold statement and gain attention through large-scale, unconventional events. - **Stunt Marketing:** Utilizing attention-grabbing, unexpected events to generate buzz and increase brand exposure. - **Innovative Brand Promotions:** Exploring new and unconventional ways to promote brands and capture the interest of potential customers. ### Where This Applies - **Retail:** Opportunity for retail businesses to create unique and memorable experiences to attract customers and differentiate from competitors. - **Event Management:** Demand for event management services to plan and execute large-scale, attention-grabbing brand promotions and stunts. - **Advertising and Marketing:** Increased demand for creative advertising and marketing strategies that break through the clutter and capture consumer attention. ## Related on Trend Hunter - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Flashlight Experience Stores](https://www.trendhunter.com/trends/experience-stores.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md)