# Hands-On Guerrilla Ads Clever Supportive Ad Placement By Cecilia Biemann | Published 2008-09-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/guerilla-ad-positioning-hands-on-advertisements References: [tinsiders.blogspot](http://tinsiders.blogspot.com/2008/09/bus-ads-that-make-you-look.html) It seems as though [in-your-face advertising](https://www.trendhunter.com/trends/lola-mullenlowe) is no longer enough; now ads are moving under our thumbs in their quest for grabbing our attention. From [sushi on escalator rails](https://www.trendhunter.com/trends/mini-media), to beer cans and watches on bus support rails, it seems ads are anywhere we are inclined to place our hands to steady ourselves while in motion. Advertising will now be there to catch us if we fall. I think the watch advertisement, featuring the concept of "forcing" bus commuters to try it before they (hopefully) buy it, is a particularly clever idea though! Very impressed. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Interactive Guerrilla Ads:** Creating ads that engage with the audience in unexpected ways. - **Location-based Guerrilla Ads:** Quirky advertising placed in high traffic areas where people are likely to be looking for support. - **Tactile Guerrilla Ads:** Using touchable surfaces in public spaces to create interactive advertising experiences. ### Industries Being Reshaped - **Advertising Industry:** As advertising evolves, companies can explore new and innovative ways to connect with their target audience. - **Transit Industry:** Public transport companies can partner with brands to create unique advertising experiences for commuters. - **Retail Industry:** Brands can take advantage of creative advertising placements to generate buzz and promote new products. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)