# Exaggerated Turtleneck Sweaters Babton Unveils the New Guell Sweater Just in Time for Fall By Grace Mahas | Published 2019-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guell-sweater References: [aritzia](https://www.aritzia.com/en/product/guell-sweater/75207001.html?utm_campaign=NWAR-PDT-XXXX-true-192-X&utm_medium=email&utm_source=19-10-26-CA-EST-X-10-1&utm_content=GUELLSWEAT&src=oh&country=x) & [aritzia](https://www.aritzia.com/en/product/guell-sweater/75207001.html?utm_campaign=NWAR-PDT-XXXX-true-192-X&utm_medium=email&utm_source=19-10-26-CA-EST-X-10-1&utm_content=GUELLSWEAT&src=oh&country=x) It's important to stay warm and comfortable during the autumn season, and Babaton's new Guell Sweater is making that goal attainable thanks to its new garment that's equal parts [stylish and cozy](https://www.trendhunter.com/trends/kerisma-knits). This sweater is available in a Moutain Moss Green in sizes XXS to Large to accommodate a range of body types. The Guell Sweater boasts a boxy and cropped fit with an exaggerated funnel-neck, dropped shoulders, and [ribbed trim at the cuffs](https://www.trendhunter.com/trends/seafarer-cotton-sweaters) and pairs well with jeans for an elegant aesthetic. It's made from 100 percent [extra-fine merino wool](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody) that was imported from Italy for an air of sophistication and class. The Guell Sweater can be purchased online and in select retailers for $198 CAD. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 58% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Exaggerated Turtleneck Sweaters:** The rising popularity of exaggerated turtleneck sweaters as a fashion trend presents an opportunity for designers to innovate by experimenting with different fabrics and textures. - **Imported Merino Wool:** The use of imported merino wool in fashion is a trend that is likely to continue, allowing designers to cater to customers who prioritize high-quality and sustainably-sourced materials. - **Comfortable and Stylish Clothing:** The trend towards comfortable yet stylish clothing suggests an opportunity for designers to continue to create pieces that are both practical and fashionable. ### Industries Being Reshaped - **Fashion:** Innovations in fashion design and material sourcing present an opportunity for designers to create new garments that cater to customers who prioritize both style and comfort. - **Textile Manufacturing:** The trend towards sustainably-sourced and high-quality materials may lead to an increase in demand for textiles that meet these standards, creating opportunities for manufacturers to innovate in this area. - **Retail:** The trend towards comfortable yet stylish clothing presents an opportunity for retailers to cater to customers who want both practicality and fashion, and may influence buying decisions as a result. ## Related on Trend Hunter - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Wool Sweater Ranges](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Soufflé Yarn Sweaters](https://www.trendhunter.com/trends/uniqlos-souffl-yarn.md) - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Textured Alpaca Outerwear](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket.md) - [Double-Faced Wool Blend Coats](https://www.trendhunter.com/trends/handstitched-belted-coat.md) - [Ornate Cashmere Knitwear](https://www.trendhunter.com/trends/embroidered-cashmere-sweater.md)