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# Apple-Printed Designer Sneakers
Gucci's Rython Apple Shoes See an Update to the White Silhouette

By Ell Smith | Published 2020-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/guccis-rython
References: [hypebae](https://hypebae.com/2020/9/gucci-rhyton-apple-logo-print-sneaker-leather-white-release-price) & [matchesfashion](https://www.matchesfashion.com/intl/products/1361028?c3ch=LinkShare&c3nid=9ieob0c66Uo&qxjkl=tsid:30065|cgn:9ieob0c66Uo&rffrid=aff.linkshare.3271293.35725)

[Gucci's](https://www.trendhunter.com/trends/gucci-slipon-sneaker) [Apple](https://www.trendhunter.com/trends/shoe-1) Rython shoes offer an updated iteration of the classic white silhouette, presenting the consumer with a slightly more whimsical variation of the sneaker that's sure to appeal to those looking to make more of a statement.

While the shoe's overall white facade will match nearly any outfit, the unique apple print adds a touch of color and excitement, elevating the shoe from a wardrobe basic to a statement piece. The hand-printed apple graphic breaks up the otherwise monochromatic look, as the laces, overlays and soles are a crisp white. The bright red apple features Gucci's [Double](https://www.trendhunter.com/trends/monday-haircare-and-creme-london) G logo inside, presenting an interesting take on its traditional branding.

These sneakers retail online for $850 USD.

Image Credit: Matches

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 17% | Activity: 9% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Whimsical Sneaker Designs:** The Gucci Rython Apple shoes showcase a whimsical design approach, creating opportunities for other brands to experiment with unique prints and patterns.
- **Statement Footwear:** The addition of bold apple prints on the classic white sneaker elevates it to a statement piece, highlighting a trend in footwear for those seeking to make a fashion statement.
- **Brand Collaboration:** The incorporation of Gucci's Double G logo within the apple print on the sneakers presents an interesting take on branding, suggesting potential for collaboration between luxury and consumer brands in creating unique designs.

### Where This Applies

- **Fashion Industry:** The Gucci Rython Apple shoes demonstrate a trend in the fashion industry towards more playful and eye-catching designs, opening doors for innovative approaches to footwear.
- **Luxury Market:** The incorporation of Gucci's branding in a whimsical manner showcases potential opportunities for other luxury brands to experiment with playful designs and add artistic elements to their products.
- **Consumer Goods:** The success of the Gucci Rython Apple shoes suggests a growing market for unique and statement-making footwear, inspiring other consumer goods companies to explore creative and eye-catching designs.

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