# Darkly Revolving Photoshoots The Gucci Pre-Fall 2013 Campaign is Dark and Dynamic By Laura McQuarrie | Published 2013-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guccis-prefall-2013-campaign References: [passion4luxury.blogspot](http://passion4luxury.blogspot.ca/2013/06/gucci-unveils-pre-fall-2013-advertising.html) & [gucci](http://www.gucci.com/ca-en/home) [Gucci's](https://www.trendhunter.com/trends/la-famiglia-campaign) Pre-Fall 2013 campaign captures models Daria Strokous and Bastiaan Van Gaalen in the fashion houses' autumn fashions. The models are photographed against a brushed stainless steel wall with a slight curvature to it. The prominent railing and the directional grain of the steel makes it seem as though the world is revolving around them. The illusion of movement around the models brings emphasis to the garments worn by Strokous and Van Gaalen. The [advertising campaign was shot](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) by by photographers Mert Alas & Marcus Piggott, capturing a the collection's [chic autumnal palette](https://www.trendhunter.com/trends/auteur-studios-fall-2025) of oxblood, black and olive green. The combination of dramatic lighting, dynamic styling and the beautiful brooding models is a stellar way to highlight the arresting looks of Gucci's Pre-Fall 2013 collection. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 81% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dynamic Fashion Photography:** Fashion brands can experiment with dynamic environments and lighting to create captivating visuals for their campaigns. - **Curved Environments:** Architects and designers can explore imaginative ways to incorporate curved walls and environments into their designs for added depth and interest. - **Illusion of Movement:** Brands can leverage the illusion of movement to bring attention to their products and create an immersive experience for consumers. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate dynamic environments and lighting into their campaigns to create visually captivating content. - **Architecture:** Designers and architects can incorporate curved walls and environments into their designs to add depth and interest to spaces. - **Retail:** Retail brands can leverage the illusion of movement in their stores to create an immersive shopping experience for customers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)