# Expansive Red Lipstick Collections Gucci's New Lipstick Collection is Dubbed Rouge à Lèvres Mat By Ell Smith | Published 2019-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guccis-new-lipstick References: [hypebae](https://hypebae.com/2019/12/gucci-rouge-a-levres-mat-matte-lipstick-shades-colors-release) & [gucci](https://www.gucci.com/us/en/pr/beauty/make-up/lips/matte/506-louisa-red-rouge-a-levres-mat-lipstick-p-6112349PL129506?position=20&listName=VariationOverlay) A designer lipstick is a key piece in most consumers' makeup bags, and those looking for a new luxury cosmetic item should look no further than [Gucci's](https://www.trendhunter.com/trends/luxury-mascara) new lipsticks, aa the designer brand expands its [Rouge](https://www.trendhunter.com/trends/rouge-stiletto) à [Lèvres](https://www.trendhunter.com/trends/full-body-collection) Mat collection. Known for its lavish ingredients and comfortable wear, this line is sure to draw in consumers who are looking for comfortable, all-day wear. In addition, consumers will be attracted to this product as it arrives in 28 new shades, offering a color that's sure to suit any skin tone. As per the season, each lipstick features red undertones, with some ranging from redish-pinks, to reddish-browns. Gucci's new lipstick retails for $42 USD. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Expansive Lipstick Collections:** Disruptive innovation opportunity: Develop a wide range of lipstick shades to cater to diverse consumer preferences and skin tones. - **Luxury Cosmetic Items:** Disruptive innovation opportunity: Create high-end cosmetic products with lavish ingredients and comfortable wear to attract luxury beauty consumers. - **Comfortable All-day Wear:** Disruptive innovation opportunity: Design long-lasting lipstick formulas that provide comfort and durability for consumers who desire all-day wear. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Introduce innovative lipstick collections to enhance consumer choices and drive market growth in the cosmetic industry. - **Luxury Fashion:** Disruptive innovation opportunity: Expand into luxury beauty products to offer a comprehensive range of designer items and capitalize on brand loyalists. - **Retail:** Disruptive innovation opportunity: Collaborate with luxury brands to launch exclusive cosmetic collections, attracting affluent consumers seeking premium products. ## Related on Trend Hunter - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Limited-Edition Luminous Matte Lipstick](https://www.trendhunter.com/trends/luminous-matte.md) - [Luxurious Beauty Collections](https://www.trendhunter.com/trends/la-beaut-collection.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md)