# Luxury eCommerce Experiences Gucci's Collection Can be Purchased Through WeChat By Ell Smith | Published 2018-03-22 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/guccis-collection References: [jingdaily](https://jingdaily.com/gucci-launches-online-shop-china/) & [gucci.cn](https://www.gucci.cn/zh/) Shoppers in China can now access and purchase [Gucci's](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat) collection from the convenience of their smart phones, as the luxury brand partnered with [WeChat](https://www.trendhunter.com/trends/scotch-soda) to reach an international audience. The clever eCommerce effort put an emphasis on "[visuals and storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms)" to appeal to a market that's more likely to purchase luxury goods online. In addition to promoting its apparel, Gucci is promoting its brand as it has launched a series of events initiatives and contests through the social platform. One of the most notable events took consumers on a virtual tour that was accessible through the WeChat app. Afterward, users could upload comments, photos and Gucci-related content using a #blindforlove hashtag. As a result of this success, the luxury brand enabled consumers in China to make purchases directly through the Gucci website, an action which wasn't previously available. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Ecommerce Experiences:** The trend of luxury brands partnering with popular social media platforms like WeChat to provide convenient and visually appealing eCommerce experiences for consumers. - **Visuals and Storytelling:** The trend of luxury brands using visuals and storytelling to create engaging digital content that appeals to online shoppers. - **Virtual Tours and Interactive Experiences:** The trend of luxury brands offering virtual tours and interactive experiences through social media platforms to enhance brand engagement. ### Sectors Adopting This - **Luxury Retail:** Luxury brands like Gucci are leveraging digital platforms and eCommerce to expand their reach and provide seamless shopping experiences to consumers. - **Social Media:** Social media platforms like WeChat are becoming vital for luxury brands to connect with and sell to their target audience in an immersive manner. - **Digital Marketing:** The demand for visually appealing and storytelling-focused digital content is rising, presenting opportunities for digital marketing agencies to help luxury brands create engaging online experiences. ## Related on Trend Hunter - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md)