# Luxury Fashion Puzzle Books Gucci Sent Out Gucciquiz! Booklets in Place of Traditional Invitations By Laura McQuarrie | Published 2021-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gucciquiz References: [designtaxi](https://designtaxi.com/news/413697/Gucci-Ditches-Its-Typical-Fashion-Show-Invites-For-A-Full-At-Home-Puzzle-Book/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [instagram](https://www.instagram.com/p/CNnJmUqiur6/?utm_source=ig_embed&ig_rid=a301d596-7bd0-4c0b-843e-d789eef0b8dd) Over the last few years, fashion labels have had to change the way they release new collections and engage their target audiences, and Gucci adapted to the changing times by creating an interactive Gucciquiz! booklet. Rather than sending out conventional fashion show invites, Gucci opted for a puzzle book that contains everything from [crosswords and riddles](https://www.trendhunter.com/trends/ordinary-habit) to trivia about its history. The activity book helped to provide people with something to do as they spend extended periods of time at home, and the reveal for Aria, Gucci's new collection, happened earlier this spring as part of a livestream event. The aesthetically pleasing style of the puzzle book promises to make it a coveted item itself, especially at a time when adults are naturally turning to [activity books](https://www.trendhunter.com/trends/slim-aarons-puzzle-collection) to bust boredom at home. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Interactive Activity Books:** Fashion labels are adapting to changing times by creating engaging interactive activity books for people to enjoy at home. - **Virtual Fashion Shows:** Fashion brands are turning to livestream events to reveal their new collections in the wake of changing times. - **Luxury at Home:** Luxury brands are developing innovative products to make people feel comfortable and entertained at home. ### Where This Applies - **Fashion:** The fashion industry is embracing interactive activity books and virtual events as new ways to engage with their audience in a time of change. - **Publishing:** Publishers have an opportunity to collaborate with luxury brands to create interactive activity books and puzzle books as a new revenue stream. - **Leisure:** Leisure industries have an opportunity to develop and market innovative products that cater to people's desire for luxury and entertainment at home. ## Related on Trend Hunter - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [QR-Connected Puzzle Boxes](https://www.trendhunter.com/trends/the-great-indoors-puzzle.md) - [Collectible Luxury Fashion Dolls](https://www.trendhunter.com/trends/marsper-x-gucci.md) - [Luxury Block Games](https://www.trendhunter.com/trends/bottega-veneta-jenga.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Intimate Jigsaw Puzzles](https://www.trendhunter.com/trends/limited-edition-puzzle.md)