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# Luxury Illustrated T-Shirts
'Gucci x Angelica Hicks' is a Line of Artist Illustrated T-Shirts

By Mary Van Puymbroeck | Published 2017-05-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-x-angelica-hicks
References: [buro247.me](http://www.buro247.me/fashion/news/gucci-x-angela-hicks.html) & [gucci](https://www.gucci.com/ca/en/st/capsule/angelica-hicks-exclusive-online-tshirt-collection)

Angelica Hicks is a British-born artist who collaborated with luxury Italian brand Gucci to create 'Gucci x Angelica Hicks.'

This exclusive collection features 11 illustrations printed onto unisex Gucci t-shirts. Each print is numbered (like a fine art print) and there are only 100 of each print available. Each print is sold in a metallic box with the same print embossed on the front. The prints feature quirky Gucci-related puns and one includes a drawing of Gucci ambassador Florence Welch.

To commemorate the release, Gucci commissioned Angelica Hicks to create two large outdoor wall murals in New York City of the illustrations. Gucci x Angelica Hicks has also launched a special Snapchat geo-filter located near one of the murals.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 89% | Activity: 71% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Artist Illustrated Fashion:** Disruptive innovation opportunity: Collaborating with artists to create limited-edition, numbered prints on luxury fashion items.
- **Limited Edition Collectibles:** Disruptive innovation opportunity: Creating exclusive collections with a limited number of prints to drive demand and value.
- **Branded Outdoor Art Installations:** Disruptive innovation opportunity: Partnering with artists to create large-scale outdoor murals as a unique way to engage consumers and create buzz.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Incorporating artist collaborations into luxury fashion brands to create unique and collectible items.
- **Art:** Disruptive innovation opportunity: Leveraging art and fashion collaborations to bring limited edition prints and designs to a wider audience.
- **Marketing and Advertising:** Disruptive innovation opportunity: Utilizing outdoor art installations and Snapchat geofilters to create interactive and immersive brand experiences.

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