# Collaboration Fashion Gamer Backpacks The Gucci x 100Thieves Backpack is Limited to 100 Examples By Michael Hemsworth | Published 2021-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-x-100thieves-backpack References: [hypebeast](https://hypebeast.com/2021/7/gucci-100-thieves-capsule-backpack-collection-release-info) & [gucci](https://www.gucci.com/us/en/st/my-gucci-landing) The [Gucci](https://www.trendhunter.com/trends/branded-gaming-consoles) x 100Thieves backpack has been unveiled as a new collaboration between the two brands that will offer avid fans with a way to incorporate a limited-edition accessory into their gear collection. The backpack is limited to just 200 examples and boasts a bright, red-hued finish that's paired with a series of three utilitarian pockets for storing essentials. The pack also features a circular leather patch in black that boasts the 100 Thieves emblem in an eye-catching silver shade. The Gucci x 100Thieves backpack is set to be available exclusively for those with a MY GUCCI account to purchase starting on July 19, 2021. The collaboration backpack is priced at $2,500 and is likely to be coveted by avid gamers alike. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** Brands can create a sense of exclusivity and increase demand for their products by partnering with limited-edition collaborations. - **Fashion-gaming Crossover:** The intersection of fashion and gaming presents an opportunity for new product offerings and brand partnerships. - **Utilitarian Design:** Incorporating utilitarian elements into fashion items can appeal to consumers who value function as well as style. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore collaborations with gaming companies to target new audiences and cultivate a niche market. - **Gaming:** Gaming companies can tap into the fashion industry by creating crossover products, such as fashion-gaming accessories, to expand their product offerings. - **Luxury Goods:** Brands in the luxury goods industry can appeal to consumers who value exclusivity and unique products through limited-edition collaborations. ## Related on Trend Hunter - [Collaboration Camouflage Backpacks](https://www.trendhunter.com/trends/the-brown-buffalo-x-huckberry-concealpack.md) - [Iconic Villain Backpacks](https://www.trendhunter.com/trends/scarface-backpack.md) - [Branded Gaming Consoles](https://www.trendhunter.com/trends/branded-gaming-consoles.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Luxury Gaming Capsules](https://www.trendhunter.com/trends/balenciaga-x-pubg.md) - [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md)