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# Charity Designer Handbags
The Gucci UNICEF Collection 2009 Is a Gift that Keeps on Giving

By Robyn Currie | Published 2009-11-18 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/gucci-unicef-collection-2009
References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/11/18/gucci-unicef-collection/) & [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2009/11/guccis-2009-collection-to-benefit.html)

I never knew that [Gucci](https://www.trendhunter.com/trends/gucci-pet-collection) and UNICEF were such good friends. But it seems that each year the epic handbag maker creates a variety of goods inspired by different themes each year. This year, the Gucci UNICEF Collection 2009 is based on the book *Snowman in Africa*.

This collection of [handbags, keychains and coin purses](https://www.trendhunter.com/trends/bag-charm) all incorporate the novel-esque theme of both snowmen and jungles. As well, 100% of the retail price of the book sold in Gucci stores will be donated directly to UNICEF. The Gucci UNICEF Collection 2009 is definitely a good thing.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 52% | Activity: 12% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Designer Charity Collaborations:** Opportunity for fashion brands to partner with charitable organizations to create limited-edition collections that support a cause.
- **Themed Product Collections:** Creating product lines inspired by specific themes allows brands to capture consumer interest and differentiate themselves in the market.
- **Social Responsibility in Luxury Fashion:** Increasing focus on corporate social responsibility in the luxury fashion industry as brands align with charitable organizations and donate proceeds to worthy causes.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore partnerships with charitable organizations to create limited-edition collections and raise funds for worthy causes.
- **Luxury Goods:** Luxury brands can prioritize corporate social responsibility by collaborating with charities and donating proceeds from themed collections.
- **Publishing:** Publishing industry can explore opportunities to partner with fashion brands to create books that inspire themed product collections with a social impact.

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